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| Business case studies | No 200 - 22.12.2017 |
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Your favourite case studies of 2017 The final egtabite of the year features the most interesting of topics: the egtabites! Proudly looking back at 2017, we’ve compiled the definitive list of your favourite case studies, based on open and click rates. We invite you to rediscover these great insights and creative innovations our members have so kindly shared with us this past year. If your thirst for knowledge has not been quenched by this overview, feel free to discover the complete archive of 200 egtabites on egta’s website. The egtabites will return in January 2018. |
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egtabite 161: Ad Impact Booster - mastering creativity and media planning |
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egtabite 167: Placing McCafé Moments at the heart of TV conversations Smart contextual ad campaign uses TV’s power to trigger passionate conversations |
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egtabite 171: How to attract millennials with authentic content and an innovative distribution model The Norwegian web and TV series that attracted teenagers to broadcaster’s brand with engaging content, innovative distribution and creative storytelling |
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egtabite 173: Eye tracking study proves the stronger impact of TV ads compared to online video The study examines the impact of TV commercials on viewers depending on the device they are shown on |
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egtabite 179: Quantifying the connection: premium video & brand building |
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egtabite 183: The German TV industry makes the show to prove TV’s attractiveness and power! |
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egtabite 185: Pro Plus’ multi-award winning show gives 12 startups a great boost |
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egtabite 187: How RTÉ's Segmentation Study provides another layer of insights beyond just demographics. |
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egtabite 189: Comparing the effectiveness of TV+catch-up TV with TV+YouTube |
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egtabite 193: AI-based research reveals how viewers really engage with advertising across different platforms and devices |
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