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Business case studies No 233 -19.10.2018


"M6 Publicité strengthens its capacity for innovation and offers advertisers a new form of advertising contextualisation. After pioneering with emotional targeting, M6 Publicité presents the first offer of visual targeting on an online television service, becoming the first sales house to use video intelligence in service of advertising effectiveness.

An artificial intelligence named Computer Vision analyses the images of our programs second by second, and detects the precise context of each sequence. Our proprietary algorithms classify micro-moments into six categories to offer ultra-affinity contexts within the programs.

The visual targeting is available exclusively for display on all screens. The message is delivered in a brand-safe and hyper contextualised environment and benefits from a better memorisation, which increases advertising effectiveness. "

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