20 September 2013 Go back to the main page  
 What they said ...

We asked the creators for their comments on this initiative:


"Research shows that PlayCaptcha generates far higher engagement rates than standard digital advertisement formats, e.g., banner ads, and solves the ‘lack of engagement’ problem previously experienced by all of our new partners when using standard digital advertisement formats."

–– Howard Kingston – CEO & Co-founder, Future Ad Labs


"It triumphed because it is such a simple but ingenious idea. They took something necessary and added real value."

–– Anthony Risicato – GM, Video Hub Platform and Judge for The Festival of Media Global M.A.P, 2013