"We want to highlight this opportunity to help planners capitalise on relevant activities for their clients and demonstrate how other advertisers have exploited these opportunities."

–– Simon Redican, Managing Director – RAB

"Our aim with Snapshots was to accelerate understanding amongst advertisers and their agencies about radio’s unique ability to reach people effectively while they are engaged in other tasks, and why that is important for brands in terms of advertising effectiveness. To embrace the widest possible engagement with the radio data, we took the decision to provide comparable audience information about all media – but supplemented with compelling radio case studies and effectiveness facts. With over 1,200 unique visitors and 7,000 page views in the first month after launch, it’s clear that Snapshots has become a major destination for agency planners and radio sales teams to get immediate access to intelligence on how media can help connect with and influence consumers at relevant moments of the day."

–– Mark Barber, Planning Director – RAB