"Online and TV are not rivals. Traditional television even profits from the Internet when the two media are linked up in an intelligent manner. RTL II has demonstrated this in a most impressive manner with its pre-prime time soaps. RTL II and EL CARTEL MEDIA have opened up completely new possibilities for creative advertising along the same lines. We place the brands of our customers in the limelight through traditional TV ads, real and digital product placements, our website, the online catch-up service, smartphone apps and social media - individually, unexpectedly and in a charming and likable way."

–– Andreas Kösling, Director of Sales & Marketing at EL CARTEL MEDIA