"We had to do something to support advertising. Not only because it’s our daily bread, but because it’s necessary. You may have good ideas, but if you don’t have advertising, you will never be able to finance your content. It’s like having all the ingredients but not having a cook to make a great dish. The whole industry in Spain joined forces to defend a common cause, letting all competition issues aside for a while, because everybody understood the emergency of the situation, in a market in crisis. I believe it’s an initiative that could very well be organised in other European countries, be they in crisis or not, because it’s never too late or too early to emphasise how much we need advertising for a flourishing economy."

–– Lázaro García Herrero, Marketing Director, Publiespaña

"Yes to advertising!” symbolises the best of our commercial communication industry, all of us joined together to show how every Euro invested in advertising makes us grow socially, culturally and economically; it improves us as a country. The acknowledgement of advertising is one of the Asociación Española de Anunciantes (Spanish Advertisers’ Association) main principles, as this activity has a, sometimes unknown, reach and influence. However, we must spread its strengths to society and the administrations: it encourages consumption growth, speeds up the spread of innovation, promotes competitiveness and, at the same time, its natural dynamism boosts economic growth."

–– Lidia Sanz Montes, Deputy Director, Spanish Advertisers Association

"Publicidad Sí” is a platform that brings together 32 associations of the advertising industry in order to jointly promote the relevance and efficiency of advertising’s in Spain today. This way, advertising and communications industry appears united to spread a common message, highlighting communications’ essential role as an economy driver, along with its importance in our society’s development. The “Publicidad Sí” campaign is made of spots aiming to create a high notoriety and surprise consumers. In it, different brands even from very different sectors, join their forces to deliver a common message. The platform “Publicidad Sí” has developed a ten points manifesto listing the most important arguments to support the statement “Yes to Advertising!”. Because it is a fundamental basis of economic, social and cultural development, that allows us to live a better life."

–– César Vacchiano, President & CEO, Grupo Consultores Spain