"Without tracing the chronological evolution of the D-mat project, I can only emphasise its great achievements. For more than 6 years, all the actors of the advertising industry in Belgium (from producers to broadcasters) have benefitted from a TV standard that – we dare say – won unanimous support! The efficiency gained for all these actors is impressive, no matter if you are talking about delivering, storing and airing TV commercials. Technological developments - migration to HD or integration of the EBU R128 recommendation - have been managed in a harmonious and well synchronised manner. ABMA, which brings together the main Belgian sales houses, is pleased to have stimulated and framed this initiative, where technology is used in an efficient way that benefits the whole market."

–– Pierre Vanderbeck, Director of Strategy RMB, Vice-President ABMA-BVAM