28 March 2014 Go back to the main page  
 
 What they said ...

We asked the CEO of MTG Radio Sales for his comments on this initiative:

     

"Radio can't let itself become another Kodak. We have to realise that audio consumption is changing fast - and both music and editorial content are affected. Everything has to be relevant to the listener, whether it's the music, talk, or commercials. Mobile innovations can be the solution for radio to add additional compelling content on-line, as a strong complement to its terrestrial broadcast."

–– Christer Modig, CEO MTG Radio and Strategic Advisor