04 April 2014 Go back to the main page  
 
 What they said ...

We asked Applicaster and Univision Communications for their comments on this initiative:

     

"Broadcasters continuously seek new ways to cater to the growing sophisticated video consumers and second screen audience. However, this should not come at the expense of main screen advertising revenues, but rather magnify it; adding social, interactive, and commercial layers to the TV experience creates a new synergy broadcasters want to leverage."

–– Jonathan Laor, CEO, Applicaster

         
     

"These added features are the result of our understanding that viewers today want deeper engagement with their favorite stars and programs, whether on linear TV or our digital properties. These features reflect our commitment to offer compelling and unique experiences for our audiences that bring them closer to our talent, content and marketing partners."

–– Kevin Conroy, president, Digital and Enterprise Development, Univision Communications, Inc.