02 May 2014 Go back to the main page  
 
 What they said ...

We asked Videoplaza for their comment on this initiative:

     

"Publishers in Spain understand the opportunities and efficiencies that programmatic advertising is bringing to the table, so they want to tap into programmatic budgets. We think a club model works so that broadcasters can protect the value of their inventory and maintain CPMs. Joining forces will make broadcasters stronger as they can offer unrivalled scale and quality, and their advertisers will no longer have to dilute the quality of their buys with longtail inventory."

–– Maria Flores, VP of New Business, Videoplaza