12 September 2014 Go back to the main page  
 What they said ...

We asked Nelonen for their comments on this initiative:


"The young and urban target group of Paulig Brazil loves to take and share pictures and upload them to Instagram. The pictures are very inspiring. We wanted those pictures to be in the centre of the campaign. Nowadays it´s very common that social media feed is brought to TV Shows. The same mechanism was used in Paulig Brazil´s TV spots.. Those people who uploaded pictures to Instagram could see their pictures also on television. This is the direction where TV advertising is developing in the future. Viewers are also going to be co-creators of television spots."

–– Tero Honkala, Head of Creative Sales, Nelonen Media