24 October 2014 Go back to the main page  
 
 What they said ...

We asked Julian Flavin - a speaker at egta's Marketing & Sales Meeting for his comments on this initiative:

       

"Television has long been the best medium for driving emotional engagement with mass audiences. With data, we can complement this already powerful medium with new levels of targeting."

–– Julian Flavin, Viewer Insight Manager, Channel 4