"Connect and in particular Le Jeu Connect has allowed IPTV to implement on the Belgian market, an innovative and interactive advertising proposition via a synchronised second screen app.

Connect not only creates a link between a traditional TV spot and the digital environment of a brand: but thanks to the gamification aspect of Le Jeu Connect, we have generated consumer engagement and loyalty with our programmes and TV spots.

Innovation, interactivity and creativity are three key elements that will need to be emphasised for the future of TV advertising."

–– Stéphane Coruble, IPTV & New Business Operations Director, IP Belgium