"(..)The clients often want to have everything KPI driven. They want to have a short-term performance and are not so much looking at the long term results but rather want the guarantee of a succesfull campaign. On the other hand, everybody wants to be innovative, creative and the first movers so this doesn’t always fit together very well. But I think the solution will be that as TV, digital and mobile are growing more and more together, people will ask for solutions and there will be a different business culture within the next five years. I hope that things will get easier, but at the moment we are happy about what we reach."

–– Sabine Eckhardt, Managing Director, SevenOne Media