05 June 2015 Go back to the main page  
 
 What they said ...

We asked McDonald's Germany and IP Deutschland for their comments on this initiative:

   

"The Jungle Show with its enormous reach is a great environment for McDonald's. With a little tongue-in-cheek humor, it even fits thematically. And who couldn’t imagine craving a Big Mac after a few days in the jungle camp?"

–– Nicolas von Sobbe, Deputy spokesman, McDonald's Germany

       
   

I’m always happy when advertisers are open-minded about new formats and are enthusiastic about the content of a program like the ‘Jungle Show’…. The figures, like reach or CPM, speak for themselves in any case."

–– Lars-Eric Mann, Sales Director Special Ads, IP Deutschland