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"The Jungle Show with its enormous reach is a great environment for McDonald's. With a little tongue-in-cheek humor, it even fits thematically. And who couldn’t imagine craving a Big Mac after a few days in the jungle camp?"
–– Nicolas von Sobbe, Deputy spokesman, McDonald's Germany |
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“I’m always happy when advertisers are open-minded about new formats and are enthusiastic about the content of a program like the ‘Jungle Show’…. The figures, like reach or CPM, speak for themselves in any case."
–– Lars-Eric Mann, Sales Director Special Ads, IP Deutschland |