EGTABITES (CASE STUDIES)
Great case studies available here!
Having access to a rich and highly diversified benchmarking pool seems to be the service that egta members appreciate the most. In an attempt to even more effectively meet your needs, egta is happy to bring to you the egtabites!
» The objective? To provide all egta members with inspiring food for thought and to help grow the television and radio advertising pie!
» The concept? An easy to read (5 to maximum 10 minutes!) e-mail you shall receive on Friday morning every other week (or possibly every week, if you are both a television and radio member) whose objective is to share “ideas worth spreading” with the community of senior sales houses operators.
egtabite 353: RMS Austria and LeadsRx Attribution Solution Deliver Success for Advertisers
10 September 2021
Company(ies): LeadsRx, RMS Austria
egtabite 349: egta joins WFA and Kantar in industry-wide Global DEI Census
25 June 2021
Company(ies): WFA, Kantar
egtabite 348: Bauer Media Audio reinventing radio with ad-free premium radio subscription
18 June 2021
Company(ies): Bauer Media Audio
4 June 2021
Company(ies): Mediamark, ECR, UCOOK
egtabite 344: Echoes of victory: A meta-analysis of the long-term effects and benefits of radio ads
21 May 2021
Company(ies): AS&S
egtabite 342: New business solutions to support brands by NRJ Global
7 May 2021
Company(ies): NRJ Global
egtabite 340: Direct response radio: Measuring radio’s ability to drive web conversions
23 April 2021
Company(ies): Talpa Network
egtabite 338: Podmaz.sk - Local podcast platform attracts both listeners and advertisers
9 April 2021
Company(ies): Radio Expres
egtabite 336: Smart cross-media campaign by DPG Media breaks the taboo around grief and loss
26 March 2021
Company(ies): DPG Media, Dela
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egtabite 335:RTÉ makes campaign planning easier with a new cross-media tool
19 March 2021
Company(ies): RTÉ
egtabite 334: Best practices in radio effectiveness - research from the Russian market
12 March 2021
Company(ies): Gazprom-Media, Kantar
egtabite 332: Tipik - the new cross-media project (Digital-Radio-TV) to target ’Generation Y’
26 February 2021
Company(ies): RMB, RTBF
egtabite 330: The Sound of Success - How Radio Boosts Your Business
12 February 2021
Company(ies): egta
egtabite 328:NRJ & Desperados gets you in a summer mood while respecting health measures
30 January 2021
Company(ies): NRJ, Desperados
egtabite 323: Virtual concerts – finding new ways to connect with radio listeners
11 December 2020
Company(ies): GPM Media, PANORAMA 360
egtabite 321: barba radio – bringing together podcast, online radio, music streaming and Alexa skill
27 November 2020
Company(ies): Regiocast
egtabite 319: Connected cars help measure the effectiveness of radio advertising
13 November 2020
Company(ies): GM, Taco Bell
egtabite 317: Radio advertising works for e-commerce
30 October 2020
Company(ies): Swiss Radioworld, Emma, NENT, P4, Comfyballs, Garasjetid.no
egtabite 315:Your Brain on Podcasts – podcast ads outperform social media ads
16 October 2020
Company(ies): Wondery
2 October 2020
Company(ies): WestwoodOne
egtabite 311: Making the most of DAB+ and online audio: innovations and new formats
18 September 2020
Company(ies): DPG, HP, Mastercard, Orange
egtabite 309: Radio delivers in crisis – case studies of brands successfully integrating radio
4 September 2020
Company(ies): LIQUI MOLY, Hekta På Tur, BCCMA, Gumtree, Bensons for Beds
egtabite 307: Radio Gives Back – helping businesses and generating new leads
26 June 2020
Company(ies): Kagiso Media, Mediamark
12 June 2020
Company(ies): Radiocentre
2 June 2020
Company(ies): Qmusic
egtabite301:Voice-enabled advertising on smart speakers – making radio ads interactive
15 May 2020
Company(ies): RMS
egtabite 298: The Living Room Challenge by classicnl and BankGiro Loterij
17 April 2020
Company(ies): classicNL
egtabite296:nutella Christmas campaign:radio as an effective amplifier in media mix
3 April 2020
Company(ies): AudioEffekt
egtabite 294:Automated efficiency - bookable targeting on linear radio
20 March 2020
Company(ies): Swiss Radioworld
6 March 2020
Company(ies): Het Geluidshuis
21 February 2020
Company(ies): TF1, Les Indes
7 February 2020
Company(ies): WFAE
egtabite286: Welcome to radio...Unskippable.Unblockable.Unbeatable
24 January 2020
Company(ies): Radiocentre
egtabite 284: The Golden Age of Radio Attribution
10 January 2020
Company(ies): WestwoodOne, iHeart Media
13 December 2019
Company(ies): Agora Radio Group, TOK FM
29 November 2019
Company(ies): Karnaval Media
egtabite 278: Making brands shine via cross-media solutions and brand integrations
15 November 2019
Company(ies): RMB, Maniet Luxus
egtabite 269: Once Upon on a Time…on Absolute radio
6 September 2019
Company(ies): Absolute Radio, Sony
egtabite 268: 2019 radio ideas and case studies you might have missed and might want to share
5 July 2019
Company(ies):
17 May 2019
Company(ies): Radiocentre
egtabite 259: DIVA 3.0 – proving and amplifying audio’s and video’s impact
3 May 2019
Company(ies): VAR
egtabite 257: Real-time radio spots showcase the immediacy of radio
19 April 2019
Company(ies): Expres Radio, CSOB
egtabite 255: Painting an invincible story of success with radio and digital for an FMCG brand
5 April 2019
Company(ies): Dulux
22 March 2019
Company(ies): Medialaan
8 March 2019
Company(ies): Instreamatic, GPM Radio
egta249: Radio drives online traffic and sales:two case studies from Hungary
22 February 2019
Company(ies): MTVA
egtabite 245: New Breakfast Brand Successfully Uses Radio to Build Awareness and Drive Purchases
25 January 2019
Company(ies): Westwood
egtabite 243: BFF Speed Shopping Date – using radio and social media to engage audiences
11 January 2019
Company(ies): Marionnaud, KRONEHIT
egtabite 240: “Spot on Voice” - New research on smart speakers in Germany
7 December 2018
Company(ies): AS&S
egtabite 238: Using the brain to deliver a multiplatform content marketing campaign
23 November 2018
Company(ies): Sanoma Medeia Finland
9 November 2018
Company(ies): IP Belgium, Pepsi
egtabite 234: How to sell radio advertising to digital-native advertisers
26 October 2018
Company(ies): M6 Publicité, AlloVoisins
egtabite 232: RMS Speed Challenge – boosting radio creativity and developing new business
12 October 2018
Company(ies): RMS Austria
28 September 2018
Company(ies): Mediamond, Yamaha
egtabite 228: The first automated and data-based broadcast radio advertising campaign in Europe
14 September 2018
Company(ies): swiss radioworld, adremes
egtabite 226: 12 inspirational radio case studies to add to your summer reading list
29 June 2018
Company(ies):
egtabite 223: Fostering relationships with clients – from sponsorship to branded content and beyond
15 June 2018
Company(ies): NENT, Agria
1 June 2018
Company(ies): Google, ZenithOptimedia, MightyHive, Car2Go
egtabite 219: Bringing radio to smart speakers
11 May 2018
Company(ies): Bauer Media, RTE, Radio France, BBC, iHeartMedia, Fun Kids, Antenne Bayern
egtabite 215: Branded podcasts - an untapped opportunity for radio publishers and marketers
13 April 2018
Company(ies): Blue Apron, GE, ebay, Genea
egtabite 213: New interactive ad format for mobile listening - audio is on when screens are not
30 March 2018
Company(ies): Spotcom; Das Örtliche; Publicis Media
egtabite 212: Using AI to engage viewers in one of the most watched events in the world
23 March 2018
Company(ies): Camment, RTVE
16 March 2018
Company(ies): Ebiquity, Radiocentre
egtabite 209: Attribution tool for online audio advertising – Listener Insight ID by DAX
2 March 2018
Company(ies): Global, DAX
egtabite 203: OMS Studio – investing in radio creativity and audio concepts
19 January 2018
Company(ies): OMS, Top Format
egtabite 201: The 702 Road trip – branded content drives engagement and results
5 January 2018
Company(ies): Primedia Broadcasting, South African Tourism
egtabite 198: Otto Radio – personalising spoken word listening experiences
8 December 2017
Company(ies): Otto Radio
egtabite 196: Sweden introduces podcast measurement standards
24 November 2017
Company(ies): Sveriges Radio, Acast, Bauer Media, MTG Radio, Sveriges Annonsörer
egtabite 194: Using emotions to drive the effectiveness of radio campaigns
10 November 2017
Company(ies): Urban Media
egtabite 192: Supla - music, podcast and online audio entertainment platform
27 October 2017
Company(ies): Sanoma; Nelonen Media
egtabite 190: Red Bull & RTÉ – diving into branded content and long-term partnership
13 October 2017
Company(ies): RTE, Red Bull
egtabite 188: Using the power of radio as a force for good
29 September 2017
Company(ies): IP Belgium, Happiness
egtabite 184: egta's CEO survey
7 July 2017
Company(ies): 118 senior executives from egta member companies
egtabite 182: Voice-activated ads – making audio spots smart and interactive
23 June 2017
Company(ies): Instreamatic
egtabite 180: Absolute and Wickes put power tools on the air
2 June 2017
Company(ies): Absolute Radio, Wickes
egtabite 178: The future is here, and the future is audio!
19 May 2017
Company(ies): Radiocentre, Amazon
egtabite 176: Radio Contact and IKEA create a true FOMO moment
5 May 2017
Company(ies): IP BE, IKEA, Radio Contact
7 April 2017
Company(ies): Fazer, Valio Hörppy, Mercedes-Benz, Subway, Cosmopolitan and Forsman Tea
egtabite 171: How to attract millennials with authentic content and an innovative distribution model
31 March 2017
Company(ies): NRK, P3
egtabite 170: Radio, a perfect match for quick service restaurant consumers
24 March 2017
Company(ies): Weswood One
egtabite 168: “Alexa, tell me the future of radio!”
10 March 2017
Company(ies): Amazon, Google, npr, Radioplayer, Xapp Media
egtabite 166: Radio hacked to promote a 4G mobile network
24 February 2017
Company(ies): Voskhod, Motive
10 February 2017
Company(ies): RMS, McDonald's
egtabite 163: New Value of Advertising study shows the economic and social benefits of advertising
3 February 2017
Company(ies): Deloitte
egtabite 160: open square: a new meeting place and trading space for Rai Pubblicità’s clients
13 January 2017
Company(ies): Rai Pubblicità, Salesforce
egtabite 156: Radio and Digital: perfect ingredients for growing small businesses
16 December 2016
Company(ies): Urban Media, Boutique Bake
egtabite 154: Campaign shows how digital sounds better with radio
2 December 2016
Company(ies): Var, Touring, Safeshops.be
egtabite 150: Hungry for radio – adapting a successful FMCG campaign to a radio specific format
4 November 2016
Company(ies): Snickers
egtabite 147: Native advertising in podcasts proves highly effective
7 October 2016
Company(ies): MTG Radio, Lärarjouren (Teachers Pool)
egtabite 145: The Sound Drop – a new music platform for emerging artists
23 September 2016
Company(ies): Pepsi Co., iHeartMedia
9 September 2016
Company(ies): Regiocast, Volksbank Raiffeisenbanken
egtabite 137: Cooking up a tasty creation with 538 and Domino’s Pizza
17 June 2016
Company(ies): Radio 538
egtabite 136: Radiocentre UK is making marketers see radio differently
3 June 2016
Company(ies): Radiocentre
20 May 2016
Company(ies): Mediasynced
11 March 2016
Company(ies): YFM
egtabite 123: Turning off the lights helps Italy’s Rai win big with advertisers
26 February 2016
Company(ies): Rai Pubblicità, Rai Radio 2
egtabite 121: World Radio Day: 7 Top Trends in Marketing in 2016: Radio Ready
12 February 2016
Company(ies): egta, broadcasters
egtabite 119: Towards audio's first convergent currency: Germany's ma Audio hybrid measurement
29 January 2016
Company(ies): Agma
egtabite 117: Growing radio's share of FMCG ad budgets over the long term
15 January 2016
Company(ies): Grupa RMF
egtabite 115 : RMS and Burger King: delivering Germany’s first programmatic audio campaign
11 December 2015
Company(ies): RMS, Amnet, Appnexus, Burger King
egtabite 109: RMS and PayPal: radio drives traffic to the web!
30 October 2015
Company(ies): RMS, PayPal
egtabite 107: Audio Coffee: keeping drivers safe through the power of sound
16 October 2015
Company(ies): Serviceplan, Deli Star
egtabite 106: 15%: abolishing the agency commission in Belgium?
9 October 2015
Company(ies): Medialaan
egtabite 101: Radio: more than just telling its story
4 September 2015
Company(ies): Cumulus, iHeartMedia, Westwood One, CBS Radio, Nelonen
egtabite 99: The power of advertising for the greater good
3 July 2015
Company(ies): Goodvertising Agency
26 June 2015
Company(ies): BrandScience
egtabite 96: Laboratoire Sonore: a new showcase for creative radio advertising
12 June 2015
Company(ies): IP France
egtabite 94: Stream Battle: how radio can compete with streaming services
29 May 2015
Company(ies): Kronehit
egtabite 92: Sky Radio + Shazam: bringing listeners one tap closer to Bavaria Beer
8 May 2015
Company(ies): Sky Radio, Shazam
egtabite 90: iHeartMedia steps into programmatic for terrestrial radio
17 April 2015
Company(ies): iHeartMedia
egtabite 87: Radio.likemee: new listener touchpoints, new advertising possibilities
20 March 2015
Company(ies): Regiocast
6 March 2015
Company(ies): RAB
egtabite 82: TV and radio: the Gods and Kings of brand communication
13 February 2015
Company(ies): Rai Pubblicità, 20th Century Fox
egtabite 79: Smart radio on your wrist – platform innovation from the UK’s Radioplayer
23 January 2015
Company(ies): Radioplayer
egtabite 77: Christmas charity campaigns showcase successful cross-media formulas
12 December 2014
Company(ies): RTBF, RMB, VRT, VAR
egtabite 65: Sky Radio Group’s innovative listening statistics app
19 September 2014
Company(ies): Sky Radio
12 September 2014
Company(ies): Nelonen Media
egtabite 56: Now that’s what I call ROI! Radio’s new story
9 May 2014
Company(ies): Clear Channel, Nielsen Catalina Solutions
egtabite 54: Interactive audio ads: a new back channel for radio advertising
25 April 2014
Company(ies): XappMedia
11 April 2014
Company(ies): Triton Digital
egtabite 50: Giving radio a face: social meets broadcast in MTG's new radio app
28 March 2014
Company(ies): MTG Radio, MTGx
egtabite 48: One Media Sales – smart thinking behind a new sales house launch
14 March 2014
Company(ies): One Media Sales
egtabite 46: Audioeffekt – A joint research initiative that demonstrates the effectiveness of radio
28 February 2014
Company(ies): RMS, AS&S
egtabite 38: 538 and transavia: making friends and moving people
13 December 2013
Company(ies): 538 Group, Transavia
egtabite 36: Strengthening brand recognition: an advertising jingle turned into a song
29 November 2013
Company(ies): IP Belgium, eggo
egtabite 34: NRJ Global & partners: Adiopack – packaging the digital radio offer
15 November 2013
Company(ies): NRJ Global, Deezer, Hotmix, Radionomy
8 November 2013
Company(ies):
egtabite 31: Promoting the medium of radio and giving the spotlight to young media planners
25 October 2013
Company(ies): VAR
egtabite 27: Snapshots: a new behavioural planning tool for Radio
27 September 2013
Company(ies): Radiocentre
egtabite 25: Lagardère’s second-screen companion app for radio
13 September 2013
Company(ies): Lagardère
10 May 2013
Company(ies): AS&S, Reckitt Benckiser
26 April 2013
Company(ies): Radiocentre UK, RMS Germany, RMS Austria, Goldbach
egtabite 03: Harnessing the power of social media for radio!
15 February 2013
Company(ies): Sky Plus Estonia
8 February 2013
Company(ies): EU Comission
1 February 2013
Company(ies): IP Belgium, Q Group, RMB, SBS Belgium, Vmm and Var
