EGTABITES (CASE STUDIES)
Exciting news! Our case studies have a new home now. You can continue biting on our business cases and other content on our Knowledge Hub.
Our rich archive of egtabites will remain available below.
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egtabite 429: How does radio contribute to the mental availability of an FMCG brand
19 May 2023
Company(ies): Audify
egtabite 427: The Medium Moves the Message - Why Radio Broadcasters Should Embrace Podcasting
5 May 2023
Company(ies): SoundsProfitable
egtabite 425: Mother’s Day – Every Radio Listener Calls Their Mom
21 April 2023
Company(ies): Proximus, FamousGrey
egtabite 421:The Magic of Attention: Understanding Attention Across Broadcast Media and Content
24 March 2023
Company(ies): Ster
egtabite 419: From Sound to Brand: Proving the Emotional Power of Radio
10 March 2023
Company(ies): RMS, ARD Media, Radiozentrale
egtabite 417: Building empathy through the joint forces of radio and print
24 February 2023
Company(ies): RMB, Dela
egtabite 412: RMC digital radio and podcasts score high during the World Cup
13 January 2023
Company(ies): RMC
egtabite 409: Double hit: Two back-to-back activations to amplify Samsung’s Galaxy S22 launch
16 December 2022
Company(ies): RMB, Samsung
egtabite 405: Digital makes the AM/FM radio plan better and vice versa
18 November 2022
Company(ies): Westwood One, Cummulus
egtabite 403: RMS Podcast Ad Planner – making podcast campaigns easier to execute
4 November 2022
Company(ies): RMS
egtabite 399: Making an online card retailer famous with extraordinary on-air content
7 October 2022
Company(ies): Bauer Media UK, thortful.com
egtabite 397: ARN neuro research shows how brands can grab more attention using audio
23 September 2022
Company(ies): ARN Neurolab
egtabite 395 - #SaveYourFlava – protect your favourite snack by voting
9 September 2022
Company(ies): YFM, Simba
egtabite 388: Var and bpost put sustainability at the centre of their creative partnership
3 June 2022
Company(ies): Var, bpost
egtabite 387: RTL AdConnect and the new life of the living room
27 May 2022
Company(ies): RTL AdConnect, smartclip
egtabite 384: The craziest giveaway campaign with Hyundai on Qmusic
9 May 2022
Company(ies): Hyundai, DPG
egtabite 382: Unbeatable duo: audio and OOH advertising increase appetite for Magnum Classic
22 April 2022
Company(ies): RMS, Magnum, Weischer.JvB
egtabite 380: Choosing radio reduces a media campaign’s CO2 emissions
8 April 2022
Company(ies): Radiozentrale, Mediaplus
egtabite 378: Radio as a performance booster - new French study on the effectiveness of radio
25 March 2022
Company(ies): Ekimetrics, The Bureau de la Radio
egtabite 374: How radio delivers ROI and sales lift for CPG brands
25 February 2022
Company(ies): Radio Connects
egtabite 372: Toyota and NRJ Global ride together for “The Hybrid Challenge”
11 February 2022
Company(ies): NRJ Global, Toyota
egtabite 370: Bauer Media Audio creates innovative Alexa experiences for listeners
28 January 2022
Company(ies): Baeur Media Audio, Tesco
egtabite 368: Christmas charity campaign shows radio’s power for good
14 January 2022
Company(ies): VAR, KBC
egtabite 367: Goldbach's survey reveals how ad people incorrectly estimate media usage
7 January 2022
Company(ies): Goldbach Media
egtabite 362: #MixForBoobs: Campaign Helps Young Women Detect Breast Cancer with DJ Techniques
19 November 2021
Company(ies): Ogilvy Social.Lab, NRJ Belgium and Pink Ribbon
egtabite 360: Digital audio campaign educates children about the world of finance
5 November 2021
Company(ies): Gazprom-Media, SberBank
egtabite 359: Q-Beach House – where music fans and brands come together for an unforgettable summer
22 October 2021
Company(ies): Qmusic, DPG, Filiers
egtabite 358: "Black to Front" sees Channel 4 launch Black-fronted advertising take over
15 October 2021
Company(ies): 4 Sales
egtabite 357: FNAC and NRJ join forces to offer brand new Twitch experience to gamers
8 October 2021
Company(ies): FNAC, Xbox, NRJ
egtabite 355: Tuning into Generation Z: How Radio can reach Gen Zers
24 September 2021
Company(ies): RAR, SiriusXM, VRT
egtabite 353: RMS Austria and LeadsRx Attribution Solution Deliver Success for Advertisers
10 September 2021
Company(ies): LeadsRx, RMS Austria
egtabite 349: egta joins WFA and Kantar in industry-wide Global DEI Census
25 June 2021
Company(ies): WFA, Kantar
egtabite 348: Bauer Media Audio reinventing radio with ad-free premium radio subscription
18 June 2021
Company(ies): Bauer Media Audio
egtabite 344: Echoes of victory: A meta-analysis of the long-term effects and benefits of radio ads
21 May 2021
Company(ies): AS&S
egtabite 342: New business solutions to support brands by NRJ Global
7 May 2021
Company(ies): NRJ Global
egtabite 340: Direct response radio: Measuring radio’s ability to drive web conversions
23 April 2021
Company(ies): Talpa Network
egtabite 338: Podmaz.sk - Local podcast platform attracts both listeners and advertisers
9 April 2021
Company(ies): Radio Expres
egtabite 336: Smart cross-media campaign by DPG Media breaks the taboo around grief and loss
26 March 2021
Company(ies): DPG Media, Dela
egtabite 335:RTÉ makes campaign planning easier with a new cross-media tool
19 March 2021
Company(ies): RTÉ
egtabite 334: Best practices in radio effectiveness - research from the Russian market
12 March 2021
Company(ies): Gazprom-Media, Kantar
egtabite 332: Tipik - the new cross-media project (Digital-Radio-TV) to target ’Generation Y’
26 February 2021
Company(ies): RMB, RTBF
egtabite 330: The Sound of Success - How Radio Boosts Your Business
12 February 2021
Company(ies): egta
egtabite 328:NRJ & Desperados gets you in a summer mood while respecting health measures
30 January 2021
Company(ies): NRJ, Desperados
egtabite 323: Virtual concerts – finding new ways to connect with radio listeners
11 December 2020
Company(ies): GPM Media, PANORAMA 360
egtabite 321: barba radio – bringing together podcast, online radio, music streaming and Alexa skill
27 November 2020
Company(ies): Regiocast
egtabite 319: Connected cars help measure the effectiveness of radio advertising
13 November 2020
Company(ies): GM, Taco Bell
egtabite 317: Radio advertising works for e-commerce
30 October 2020
Company(ies): Swiss Radioworld, Emma, NENT, P4, Comfyballs, Garasjetid.no
egtabite 315:Your Brain on Podcasts – podcast ads outperform social media ads
16 October 2020
Company(ies): Wondery
egtabite 311: Making the most of DAB+ and online audio: innovations and new formats
18 September 2020
Company(ies): DPG, HP, Mastercard, Orange
egtabite 309: Radio delivers in crisis – case studies of brands successfully integrating radio
4 September 2020
Company(ies): LIQUI MOLY, Hekta På Tur, BCCMA, Gumtree, Bensons for Beds
egtabite 307: Radio Gives Back – helping businesses and generating new leads
26 June 2020
Company(ies): Kagiso Media, Mediamark
egtabite301:Voice-enabled advertising on smart speakers – making radio ads interactive
15 May 2020
Company(ies): RMS
egtabite 298: The Living Room Challenge by classicnl and BankGiro Loterij
17 April 2020
Company(ies): classicNL
egtabite296:nutella Christmas campaign:radio as an effective amplifier in media mix
3 April 2020
Company(ies): AudioEffekt
egtabite 294:Automated efficiency - bookable targeting on linear radio
20 March 2020
Company(ies): Swiss Radioworld
egtabite286: Welcome to radio...Unskippable.Unblockable.Unbeatable
24 January 2020
Company(ies): Radiocentre
egtabite 284: The Golden Age of Radio Attribution
10 January 2020
Company(ies): WestwoodOne, iHeart Media
egtabite 278: Making brands shine via cross-media solutions and brand integrations
15 November 2019
Company(ies): RMB, Maniet Luxus
egtabite 269: Once Upon on a Time…on Absolute radio
6 September 2019
Company(ies): Absolute Radio, Sony
egtabite 268: 2019 radio ideas and case studies you might have missed and might want to share
5 July 2019
Company(ies):
egtabite 259: DIVA 3.0 – proving and amplifying audio’s and video’s impact
3 May 2019
Company(ies): VAR
egtabite 257: Real-time radio spots showcase the immediacy of radio
19 April 2019
Company(ies): Expres Radio, CSOB
egtabite 255: Painting an invincible story of success with radio and digital for an FMCG brand
5 April 2019
Company(ies): Dulux
egta249: Radio drives online traffic and sales:two case studies from Hungary
22 February 2019
Company(ies): MTVA
egtabite 245: New Breakfast Brand Successfully Uses Radio to Build Awareness and Drive Purchases
25 January 2019
Company(ies): Westwood
egtabite 243: BFF Speed Shopping Date – using radio and social media to engage audiences
11 January 2019
Company(ies): Marionnaud, KRONEHIT
egtabite 240: “Spot on Voice” - New research on smart speakers in Germany
7 December 2018
Company(ies): AS&S
egtabite 238: Using the brain to deliver a multiplatform content marketing campaign
23 November 2018
Company(ies): Sanoma Medeia Finland
egtabite 234: How to sell radio advertising to digital-native advertisers
26 October 2018
Company(ies): M6 Publicité, AlloVoisins
egtabite 232: RMS Speed Challenge – boosting radio creativity and developing new business
12 October 2018
Company(ies): RMS Austria
egtabite 228: The first automated and data-based broadcast radio advertising campaign in Europe
14 September 2018
Company(ies): swiss radioworld, adremes
egtabite 226: 12 inspirational radio case studies to add to your summer reading list
29 June 2018
Company(ies):
egtabite 223: Fostering relationships with clients – from sponsorship to branded content and beyond
15 June 2018
Company(ies): NENT, Agria
egtabite 219: Bringing radio to smart speakers
11 May 2018
Company(ies): Bauer Media, RTE, Radio France, BBC, iHeartMedia, Fun Kids, Antenne Bayern
egtabite 215: Branded podcasts - an untapped opportunity for radio publishers and marketers
13 April 2018
Company(ies): Blue Apron, GE, ebay, Genea
egtabite 213: New interactive ad format for mobile listening - audio is on when screens are not
30 March 2018
Company(ies): Spotcom; Das Örtliche; Publicis Media
egtabite 212: Using AI to engage viewers in one of the most watched events in the world
23 March 2018
Company(ies): Camment, RTVE
egtabite 209: Attribution tool for online audio advertising – Listener Insight ID by DAX
2 March 2018
Company(ies): Global, DAX
egtabite 203: OMS Studio – investing in radio creativity and audio concepts
19 January 2018
Company(ies): OMS, Top Format
egtabite 201: The 702 Road trip – branded content drives engagement and results
5 January 2018
Company(ies): Primedia Broadcasting, South African Tourism
egtabite 198: Otto Radio – personalising spoken word listening experiences
8 December 2017
Company(ies): Otto Radio
egtabite 196: Sweden introduces podcast measurement standards
24 November 2017
Company(ies): Sveriges Radio, Acast, Bauer Media, MTG Radio, Sveriges Annonsörer
egtabite 194: Using emotions to drive the effectiveness of radio campaigns
10 November 2017
Company(ies): Urban Media
egtabite 192: Supla - music, podcast and online audio entertainment platform
27 October 2017
Company(ies): Sanoma; Nelonen Media
egtabite 190: Red Bull & RTÉ – diving into branded content and long-term partnership
13 October 2017
Company(ies): RTE, Red Bull
egtabite 188: Using the power of radio as a force for good
29 September 2017
Company(ies): IP Belgium, Happiness
egtabite 184: egta's CEO survey
7 July 2017
Company(ies): 118 senior executives from egta member companies
egtabite 182: Voice-activated ads – making audio spots smart and interactive
23 June 2017
Company(ies): Instreamatic
egtabite 180: Absolute and Wickes put power tools on the air
2 June 2017
Company(ies): Absolute Radio, Wickes
egtabite 178: The future is here, and the future is audio!
19 May 2017
Company(ies): Radiocentre, Amazon
egtabite 176: Radio Contact and IKEA create a true FOMO moment
5 May 2017
Company(ies): IP BE, IKEA, Radio Contact
egtabite 171: How to attract millennials with authentic content and an innovative distribution model
31 March 2017
Company(ies): NRK, P3
egtabite 170: Radio, a perfect match for quick service restaurant consumers
24 March 2017
Company(ies): Weswood One
egtabite 168: “Alexa, tell me the future of radio!”
10 March 2017
Company(ies): Amazon, Google, npr, Radioplayer, Xapp Media
egtabite 166: Radio hacked to promote a 4G mobile network
24 February 2017
Company(ies): Voskhod, Motive
egtabite 163: New Value of Advertising study shows the economic and social benefits of advertising
3 February 2017
Company(ies): Deloitte
egtabite 160: open square: a new meeting place and trading space for Rai Pubblicità’s clients
13 January 2017
Company(ies): Rai Pubblicità, Salesforce
egtabite 156: Radio and Digital: perfect ingredients for growing small businesses
16 December 2016
Company(ies): Urban Media, Boutique Bake
egtabite 154: Campaign shows how digital sounds better with radio
2 December 2016
Company(ies): Var, Touring, Safeshops.be
egtabite 150: Hungry for radio – adapting a successful FMCG campaign to a radio specific format
4 November 2016
Company(ies): Snickers
egtabite 147: Native advertising in podcasts proves highly effective
7 October 2016
Company(ies): MTG Radio, Lärarjouren (Teachers Pool)
egtabite 145: The Sound Drop – a new music platform for emerging artists
23 September 2016
Company(ies): Pepsi Co., iHeartMedia
egtabite 137: Cooking up a tasty creation with 538 and Domino’s Pizza
17 June 2016
Company(ies): Radio 538
egtabite 136: Radiocentre UK is making marketers see radio differently
3 June 2016
Company(ies): Radiocentre
egtabite 123: Turning off the lights helps Italy’s Rai win big with advertisers
26 February 2016
Company(ies): Rai Pubblicità, Rai Radio 2
egtabite 121: World Radio Day: 7 Top Trends in Marketing in 2016: Radio Ready
12 February 2016
Company(ies): egta, broadcasters
egtabite 119: Towards audio's first convergent currency: Germany's ma Audio hybrid measurement
29 January 2016
Company(ies): Agma
egtabite 117: Growing radio's share of FMCG ad budgets over the long term
15 January 2016
Company(ies): Grupa RMF
egtabite 115 : RMS and Burger King: delivering Germany’s first programmatic audio campaign
11 December 2015
Company(ies): RMS, Amnet, Appnexus, Burger King
egtabite 109: RMS and PayPal: radio drives traffic to the web!
30 October 2015
Company(ies): RMS, PayPal
egtabite 107: Audio Coffee: keeping drivers safe through the power of sound
16 October 2015
Company(ies): Serviceplan, Deli Star
egtabite 106: 15%: abolishing the agency commission in Belgium?
9 October 2015
Company(ies): Medialaan
egtabite 101: Radio: more than just telling its story
4 September 2015
Company(ies): Cumulus, iHeartMedia, Westwood One, CBS Radio, Nelonen
egtabite 99: The power of advertising for the greater good
3 July 2015
Company(ies): Goodvertising Agency
egtabite 96: Laboratoire Sonore: a new showcase for creative radio advertising
12 June 2015
Company(ies): IP France
egtabite 94: Stream Battle: how radio can compete with streaming services
29 May 2015
Company(ies): Kronehit
egtabite 92: Sky Radio + Shazam: bringing listeners one tap closer to Bavaria Beer
8 May 2015
Company(ies): Sky Radio, Shazam
egtabite 90: iHeartMedia steps into programmatic for terrestrial radio
17 April 2015
Company(ies): iHeartMedia
egtabite 87: Radio.likemee: new listener touchpoints, new advertising possibilities
20 March 2015
Company(ies): Regiocast
egtabite 82: TV and radio: the Gods and Kings of brand communication
13 February 2015
Company(ies): Rai Pubblicità, 20th Century Fox
egtabite 79: Smart radio on your wrist – platform innovation from the UK’s Radioplayer
23 January 2015
Company(ies): Radioplayer
egtabite 77: Christmas charity campaigns showcase successful cross-media formulas
12 December 2014
Company(ies): RTBF, RMB, VRT, VAR
egtabite 65: Sky Radio Group’s innovative listening statistics app
19 September 2014
Company(ies): Sky Radio
egtabite 56: Now that’s what I call ROI! Radio’s new story
9 May 2014
Company(ies): Clear Channel, Nielsen Catalina Solutions
egtabite 54: Interactive audio ads: a new back channel for radio advertising
25 April 2014
Company(ies): XappMedia
egtabite 50: Giving radio a face: social meets broadcast in MTG's new radio app
28 March 2014
Company(ies): MTG Radio, MTGx
egtabite 48: One Media Sales – smart thinking behind a new sales house launch
14 March 2014
Company(ies): One Media Sales
egtabite 46: Audioeffekt – A joint research initiative that demonstrates the effectiveness of radio
28 February 2014
Company(ies): RMS, AS&S
egtabite 38: 538 and transavia: making friends and moving people
13 December 2013
Company(ies): 538 Group, Transavia
egtabite 36: Strengthening brand recognition: an advertising jingle turned into a song
29 November 2013
Company(ies): IP Belgium, eggo
egtabite 34: NRJ Global & partners: Adiopack – packaging the digital radio offer
15 November 2013
Company(ies): NRJ Global, Deezer, Hotmix, Radionomy
egtabite 31: Promoting the medium of radio and giving the spotlight to young media planners
25 October 2013
Company(ies): VAR
egtabite 27: Snapshots: a new behavioural planning tool for Radio
27 September 2013
Company(ies): Radiocentre
egtabite 25: Lagardère’s second-screen companion app for radio
13 September 2013
Company(ies): Lagardère
egtabite 03: Harnessing the power of social media for radio!
15 February 2013
Company(ies): Sky Plus Estonia