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Radio Study Trip to NYC 2019

20 October 2019 - 24 October 2019 - New York

New York

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About the event

egta is organising a fourth edition* of the radio study trip, this time to the advertising and business capital of the United States – New York City. This will give participants – a delegation of 30 business leaders from egta member companies – an opportunity to better understand and anticipate the evolution of new advertising technologies and trends, in particular in audio marketing. The agenda of the trip will focus on innovations in the fields of radio and audio such as artificial intelligence tools for marketing and sales, voice interfaces, podcasts, innovations in advertising formats, audience measurement and data strategies, streaming and on-demand audio, as well as transformation recipes from the U.S. radio companies.

 

*In 2013 & 2017 egta organised a radio study trip to San Francisco and the Silicon Valley. In 2015 an egta radio delegation visited New York.

 

Open only to egta members, please contact [email protected] for more information and seat availability. 

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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egta

Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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