Event details

egta is organising a fourth edition* of the radio study trip, this time to the advertising and business capital of the United States – New York City. This will give participants – a delegation of 30 business leaders from egta member companies – an opportunity to better understand and anticipate the evolution of new advertising technologies and trends, in particular in audio marketing. The agenda of the trip will focus on innovations in the fields of radio and audio such as artificial intelligence tools for marketing and sales, voice interfaces, podcasts, innovations in advertising formats, audience measurement and data strategies, streaming and on-demand audio, as well as transformation recipes from the U.S. radio companies.

*In 2013 & 2017 egta organised a radio study trip to San Francisco and the Silicon Valley. In 2015 an egta radio delegation visited New York.

Open only to egta members, please contact [email protected] for more information and seat availability.