Event details
TV Market Intelligence Meeting
24 February 2021 - 25 February 2021 - ONLINE ZOOM MEETING
Zoom
Download TV AgendaTV Market Intelligence Meeting
When: Wed & Thu February 24th & 25th 2021 - 14.00 - 16.30 CET
Join us online for these two afternoons of dedicated sessions, which dig deeper into:
Wednesday February 24th
- Update on the WFA cross-media measurement initiative - the broadcasters’ point of view
- Overview of cross-media and total-video measurement solutions and initiatives
- Cross-device insights and learnings
- Overview and best practices in European TV attribution
REGISTER FOR THIS SESSION HERE
Thursday February 25th
- Brand new research on TV effectiveness, media signalling and perception;
- Addressable TV’s impact on the TV advertising ecosystem - challenges and new value propositions
- Benefits and learnings from measuring attention - broadcaster and global advertiser point of view
REGISTER FOR THIS SESSION HERE
Confirmed speakers:
- Jeroen Coeymans, Director business Intelligence, SBS Belgium
- Martin Greenbank, Head of Advertising Research & Devt. Channel 4
- Matt Hill, Director Research & Planning, Thinkbox
- Guido Modenbach, EVP Research, Ana-lytics & Consulting, SevenOne Media
- Gerald Neumüller, Director Research, SevenOne Media
- Sorin Patilinet, Global Marketing Insights Director, Mars Inc
- Julien Rosanvallon, Executive Vice President, Médiamétrie
- Johan Smit, Director, Platform Media Advies-bureaus
- Tim Van Doorslaer, Head of Research, DPG Media
- Jon Watts, Consultant Beet.TV, MTM, European CTV Initiative
Please note that this event is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]
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