twitter twitter scoop.it

Event details

Online workshop on addressable TV (Nigel Walley)

9 July 2020 - ONLINE ZOOM MEETING

Zoom

Registration

Sub events *

(* Mandatory - you need to select at least one sub-event)

Contact details









(* Mandatory)

egta member
Non-member

(Please read carefully the conditions of entry)

This is a captcha-picture. It is used to prevent mass-access by robots. (see: www.captcha.net)

(* Mandatory - please type in the captcha code)

About the event

ONLINE WORKSHOP ON ADDRESSABLE TV 
DECIPHER'S NIGEL WALLEY - THURSDAY 9 JULY, 15:00 CET

 

The forthcoming workshop will explain the terminology and examine the current state of the addressable market in Europe and beyond. It will define ‘addressability’ in the TV context and examine how it fits targeting in the digital ecosystem. It will provide participants with an in-depth overview of various aspects related to addressable ad formats (who can deliver them; interactivity and more), what data sets can be used to deliver addressable ads and who controls them. Finally, the session will shed light on the development trends and examine how the arrival of the tech giants has impacted the addressable market. The workshop will consist of two primary modules: a pre-recorded presentation available one week in advance to all attendees, after which egta will collects questions for participants for a dedicated one-hour live session with Q&A on 9 July. The session is for egta members only - we will reach out to all registrants with more preparatory materials.

 

ABOUT NIGEL WALLEY

Nigel is a serial entrepreneur with a significant interest in emerging digital media technologies. Over the last ten years he has used his experience built in the early years of internet development to launch a media consultancy - Decipher, the media R&D facility iBurbia (in London, Manchester and Glasgow) and the consumer-focussed digital services company Chimni. 
https://www.decipher.co.uk/

 

REGISTER HERE

Other information

Back

About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


Question?