Online Talk on Unification – how to make TV easier to buy with ITV & TF1 Pub
28 October 2020 - ONLINE ZOOM MEETING
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Online talk - Unification – how to make TV easier to buy
When: Wed October 28th 2020 - 15.00 - 16.00 CET
Where: See Zoom registration link below
During the webinar, our speakers from ITV and TF1 PUB will present their programmatic service platforms of Planet V and One PTV, and discuss how these technically advanced solutions make TV easier to buy than ever before.
One PTV - linear and online media buying made simple
TF1 PUB introduced One PTV earlier this year, making linear TV purchases available to digital buyers via the programmatic self-service platform. The solution, allowing clients to plan and buy their Total Video campaigns using data and enriched GRPs, was the topic of a recent egtabite.
Planet V - a solution to buy premium video in a few clicks
Embracing the programmatic world by combining progressive ad-tech with full broadcaster sovereignty, ITV launched its innovative Planet V platform earlier in October. The ad platform lets the clients take control of the workflow to approve, manage and report on their BVOD campaigns in real-time.
Rhys McLachlan, Director of Advanced Advertising, ITV
Alex Maison, Head of Advertising Development, ITV
Philippe Boscher, Head of Digital, TF1 PUB
Please note that this meeting is restricted to egta members only. If you are not an egta member and would be interested in attending, please contact [email protected]