Event details
DIGITAL BASICS: A Focus on Tracking & Data - with Steven Golus
11 February 2021 - ONLINE ZOOM MEETING
Zoom
FREE TRAINING SESSION: DIGITAL BASICS: A Focus on Tracking & Data - with Steven Golus
When: Thu February 11th 2021 - 15.00 - 16.00 CET
Understanding the fundamentals of the digital ecosystem is essential for sales houses executives eager to deepen their knowledge of digital advertising and understand what is truly at stake for broadcasters.
With this in mind, we are inviting you to join our upcoming Training Session with Steven Golus, where he will provide key insights on the topics of tracking and data. This is a free stand-alone session which is being organised next to the 5-part Masterclass with Steven in March.
- Tracking – The fundamentals of ad tags, pixels, cookies and ad serving. From here participants will explore how each of these plays into the buying and selling of digital advertising. This part of the session will include how advertisers track ad performance and ROI and subsequently use this information to make buying and renewal decisions.
- Data and Targeting - From simple browser-based targeting to more complex first- and third-party data targeting, participants will discover how data is captured and leveraged by both publishers and advertisers. There will be a primary focus on the targeting tactics advertisers think about as they plan and buy media.
Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]
