Event details
CTV Is for Everyone - Online Talk with Magnite
13 January 2022 - ONLINE ZOOM MEETING
CTV Is for Everyone - Online Talk with Magnite
When: January 13th 2022 - 3:00 - 4;00 PM CET
Brands and their agencies are continuously looking to better understand the newly emerging digital TV landscape. Devices, such as connected TVs, have opened new streaming possibilities and, in the process, changed the way advertisers need to approach their TV strategies.
In this webinar, we will look at new research from Magnite. Extending upon two research projects conducted in 2021 by SpotX and Magnite respectively – this new report provides advertisers with an in-depth analysis of TV viewers in the UK, France, Germany, Italy and Spain, to better understand the markets’ CTV behaviour and trends. Exploring the topics of CTV audience composition, ad efficacy on CTV, and hybrid viewing behaviours in a post-pandemic world - we’ll see how CTV has changed the way advertisers need to approach their TV and omnichannel strategies as we commence 2022.
The webinar will start with a presentation of the research findings, followed by a discussion between Magnite and an agency.
Speakers:
- Sarah Gaudszun, Director, Business Development CTV EMEA, Magnite
- Frank Schofield, Account Director, Demand Facilitation (Brand Direct and Agencies), Magnite
- Emma Jensen, Programmatic Director, Digitas UK
Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]
