Event details

Online Talk on broadcasters’ data-driven strategic vision with Bell Media 

When: November 4th 2021 - 3:00 - 4:00 PM CET

For our upcoming Online Talk, we are pleased to welcome three senior speakers from Bell Media and M6 Publicité to discuss their data-driven approach to doing business.

During the event, Bernadette Ennis, Project Manager Sales, and Siddhartha Subramaniam, Senior Manager, DSP Partnerships at Bell Media and Elise Guyard, Director of Programmatic, Data and Partnerships at M6 Publicité, will discuss:

• How Bell Media did pivot its core business by launching data-driven products, a new DSP, as well as a client-facing platform to facilitate audience buying
• How M6 expanded its data strategy from a purely digital solution to TV by leveraging the opportunities of addressable TV

REGISTER HERE 

Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]  

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