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IP Belgium S.A.

Type: TV & Radio

Country: Belgium

Address: Avenue Jacques Georginlaan 2 - 1030 Brussels

Phone: +32 2 337 62 11

Website: http://www.ipb.be

Stakeholders: RTL Belgium

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 107

Contact details

CEO of the sales house/Head of Sales dpt

Name: Denis Masquelier

Title: General Manager

Contact person

Name: Véronique Destaebel

Email: vdestaebel@ipb.be

Telephone: +32 2 337 62 11

Reference person

CEO – Head of Sales House Denis Masquelier / Sales House General Manager
Head of Sales  Denis Masquelier
Head of Marketing Erwin Lapraille / Marketing Strategy & Synergy Director
Head of Research  Ariane Debeur/Head of Research & support TV
Head of Communication / PR Christopher Barzal/ Press & Corporate Communication Director

Head of European Affairs /

Head of Legal
Laurence Vandenbrouck/General Counsel, Company Lawyer
Head of Pricing / Revenue optimisation  X

Head of Digital

Head of Special ads or special formats
Brenda Liebens / Head of IP Digital
Any other Head of Department or Senior Executive you wish to list here  Ludovic de Barrau/IPTV Director – Steve Van den Audenaerde/IP Radio Director 

Market data

Name of commercialised TV channels:

TV Channel

Audience Share

Market Share

RTL TVI

41.4%

52.0%

Club RTL

8.2%

9.1%

Plug RTL

7.2%

5.7%

Sources : Audience share : Audimetrie CIM TV South, Dynamic Share % (base = IP + RMB channels), 2016, live+7, 17h-23h, MS 18-54

Market share : MDB Gross advertising expenditures without barter sectors (base = IP + RMB channels), Belgium South, 2016

 

Channel Name

Audience Share

Market Share

Bel RTL*

14,4%

16,8%

Radio Contact*

15,4%

22,6%

Nostalgie*

13,3%

8,7%

Fun Radio*

2,6%

2,6%

Mint*

0,5%

N/A

Chérie FM*

0,1%

N/A

Nostalgie Vlaanderen**

5,7%

5,3%

Top Radio**

0,6%

0,2%

Club FM**

0,2%

N/A

Source: Audience share : CIM Radio 2016, 12+, Monday-Sunday All Day / Market Shares : MDB 2016 *Universe = South of Belgium – French Speaking

**Universe = North of Belgium – Dutch Speaking

Other:

Other media commercialised

Print     Internet     Outdoor     Cinema     Other

VOD offers

Yes (RTL à l’Infini) Commercialise : Yes

Catch-up service

Yes: Testing (TV Replay / Belgacom)

Other platform/application/service

Yes: RTL TVI, Club RTL & Plug RTL apps (iOS & Android for smartphones and tablets)

Second screen experience (Connect)

Commercialise : Yes

 
 

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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