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IP Belgium / RTL Belgium

Type: TV & Radio

Country: Belgium

Address: Avenue Jacques Georginlaan 2 - 1030 Brussels

Phone: +32 2 337 62 11

Website: http://www.ipb.be

Stakeholders: RTL Belgium

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 107

Contact details

CEO of the sales house/Head of Sales dpt

Name: Denis Masquelier

Title: General Manager

Contact person

Name: Véronique Destaebel

Email: [email protected]

Telephone: +32 2 337 62 11

Reference person

CEO – Head of Sales House Denis Masquelier / Sales House General Manager
Head of Sales  Denis Masquelier
Head of Marketing Erwin Lapraille / Marketing Strategy & Synergy Director
Head of Research  Ariane Debeur/Head of Research & support TV
Head of Communication / PR Christopher Barzal/ Press & Corporate Communication Director

Head of European Affairs /

Head of Legal
Laurence Vandenbrouck/General Counsel, Company Lawyer
Head of Pricing / Revenue optimisation  X

Head of Digital

Head of Special ads or special formats
Brenda Liebens / Head of IP Digital
Any other Head of Department or Senior Executive you wish to list here  Ludovic de Barrau/IPTV Director – Steve Van den Audenaerde/IP Radio Director 

Market data

Name of commercialised TV channels:

TV Channel

Audience Share

Market Share

RTL TVI

41.4%

52.0%

Club RTL

8.2%

9.1%

Plug RTL

7.2%

5.7%

Sources : Audience share : Audimetrie CIM TV South, Dynamic Share % (base = IP + RMB channels), 2016, live+7, 17h-23h, MS 18-54

Market share : MDB Gross advertising expenditures without barter sectors (base = IP + RMB channels), Belgium South, 2016

 

Channel Name

Audience Share

Market Share

Bel RTL*

14,4%

16,8%

Radio Contact*

15,4%

22,6%

Nostalgie*

13,3%

8,7%

Fun Radio*

2,6%

2,6%

Mint*

0,5%

N/A

Chérie FM*

0,1%

N/A

Nostalgie Vlaanderen**

5,7%

5,3%

Top Radio**

0,6%

0,2%

Club FM**

0,2%

N/A

Source: Audience share : CIM Radio 2016, 12+, Monday-Sunday All Day / Market Shares : MDB 2016 *Universe = South of Belgium – French Speaking

**Universe = North of Belgium – Dutch Speaking

Other:

Other media commercialised

Print     Internet     Outdoor     Cinema     Other

VOD offers

Yes (RTL à l’Infini) Commercialise : Yes

Catch-up service

Yes: Testing (TV Replay / Belgacom)

Other platform/application/service

Yes: RTL TVI, Club RTL & Plug RTL apps (iOS & Android for smartphones and tablets)

Second screen experience (Connect)

Commercialise : Yes

 
 

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

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1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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