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KOBACO (Korean Broadcast Advertising Corporation)

Type: TV

Country: South Korea

Address: Press Center, 124, Sejong-daero, Jung-gu, Seoul, Korea

Phone: +82 2 731 7114

Website: http://www.kobaco.co.kr/eng

Stakeholders: Republic of Korea Government

Status of the company: Independent

Type of company: Public

Number of employees: 291

Contact details

CEO of the sales house/Head of Sales dpt

Name: Won Sik Min

Title: Acting President

Contact person

Name: Ye-seul Tak

Email: poptak11326@kobaco.co.kr

Telephone: +82 2 731 7185

Reference person

Won Sik MinActing President & Executive Director of Business Strategy

Nak Jong SeongExecutive Sales Director

Baek Jin YoonExecutive Marketing Director

Sung Kyu KimExecutive Director of Promotion

Market data

Name of commercialised TV channels:

TV Channel

Audience Share*

Market Share

KBS

34.6%

29.0%

MBC

31.8%

31.1%

EBS

N/A

2.9%

Source: KOBACO, AGB  Nielson Media Research, Seoul metropolitan area household ratings, 06:00-26:00, Mon-Sun, full 2017

*Audience Share : based on the top 3 national terrestrial TV channels

Name of commercialised radio stations:

Channel Name

Audience Share

Market Share

KBS-2R

N/A

2.9%

KBS-2FM

N/A

5.5%

MBC-FM

N/A

25.5%

MBC-AM

N/A

11.4%

CBS-FM

N/A

4.5%

CBS-AM

N/A

8%

PBC-FM

N/A

2.5%

BBS

N/A

3.5%

FEBS

N/A

1.2%

WBS

N/A

1.8%

YTN FM

N/A

1%

KEYONGIN FM

N/A

1%

KFM

N/A

1.4%

TBS eFM

N/A

 

 

0.5%

Busan eFM

N/A

GFN

N/A

Source: KOBACO, full 2017, target group 4+

Other:

Commercialise other media:

Print  Internet   Outdoor Cinema  Other

Sell advertising on channels’ websites:

No

Sell advertising on behalf of other website owners:

No

VOD offers:

No

Catch-up service:

No

Other platform / application / service:

Yes: KBS World, YTN World (International TV Channel)

Olleh TV, LG U+ TV, SK BTV (IPTV Channels)

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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