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Sky Media Italy

Type: TV

Country: Italy

Address: Via Luigi Russolo, 9 – 20138 Milano

Phone: +39 02 30 80 12 974

Website: http://www.skypubblicita.it/

Stakeholders:

Status of the company: Independent

Type of company: Private

Number of employees: 120

Contact details

CEO of the sales house/Head of Sales dpt

Name: Jacques Raynaud

Title: Executive Vice President Sport Channels & Advertising

Contact person

Name: Paolo Brambilla

Email: paolo.brambilla@skytv.it

Market data

TV Channel

Audience Shares

Market Shares

AXN / +1

0.10%

0.11%

AXN SCI-FI

0.03%

0.04%

CIELO

1.27%

1.73%

CRIME+INVESTIGATION HD

0.06%

0.13%

DISNEY CHANNEL /+1/+2

0.21%

0.16%

DISNEY JUNIOR /+1

0.10%

n.a.

DISNEY XD /+1/+2

0.06%

0.05%

DOVE TV

0.05%

0.04%

FOX /+1

0.23%

0.77%

FOX ANIMATION

0.14%

n.a.

FOX COMEDY

0.07%

n.a.

FOX CRIME /+1 /+2

0.30%

1.14%

FOX LIFE /+1

0.18%

0.70%

FOX SPORTS 2

0.01%

0.01%

FOX SPORTS SKY

0.09%

0.07%

GAMBERO ROSSO CHANNEL

0.04%

0.05%

HISTORY CHANNEL /+1

0.09%

0.16%

LA 3

0.01%

0.00%

LA EFFE

n.a.

n.a.

LEI /+1

0.08%

0.13%

NATEGEO WILD /+1

0.07%

0.07%

NATGEO PEOPLE HD

0.03%

0.03%

NATIONAL GEOGRAPHIC CHANNEL /+1

0.08%

0.15%

ROMA TV

n.a.

n.a.

SKY ATLANTIC /+1

0.08%

0.18%

SKY 3D

n.a.

n.a.

SKY ARTE

n.a.

0.04%

SKY CALCIO 1-14

0.25%

0.69%

SKY CINEMA 1 /+1 /+24

0.53%

0.34%

SKY CINEMA CLASSICS

0.06%

0.02%

SKY CINEMA COMEDY

0.12%

0.05%

SKY CINEMA CULT

0.07%

0.02%

SKY CINEMA FAMILY /+1

0.16%

0.08%

SKY CINEMA HITS

0.18%

0.06%

SKY CINEMA MAX / +1

0.18%

0.07%

SKY CINEMA PASSION

0.10%

0.04%

SKY METEO 24 & INTERACTIVE

0.01%

0.02%

SKY ON DEMAND (Push Vod)

0.14%

n.a.

SKY ON DEMAND (Pull Vod)

n.a.

n.a.

SKY SPORT 1

0.34%

1.22%

SKY SPORT 2

0.07%

0.06%

SKY SPORT 24

0.32%

0.41%

SKY SPORT 3 (including SKY SPORT BAKU)

0.05%

0.04%

SKY SPORT F1

0.08%

0.17%

SKY SPORT MOTO GP

0.06%

0.16%

SKY SPORT PLUS

0.02%

0.03%

SKY SUPERCALCIO

0.17%

0.43%

SKY TG 24 EVENTI

0.01%

0.01%

SKY TG 24 PRIMO PIANO

0.00%

0.01%

SKY TG 24 RASSEGNE

0.00%

0.00%

SKY TG24 (+ INTERACTIVE)

0.40%

0.70%

SKY UNO / +1

0.35%

0.69%

SKY WIMBLEDON

0.02%

n.a.

TV8 (starting from August)

0.89%

0.35%

TOTAL

7.96%

11.45%

 

 

Source (TV):  Auditel

Source adv investments for market share:Nielsen

Comments


 

Function

Name

Executive Vice President Sport Channels & Advertising

Jacques Raynaud

Senior Director

Daniele Ottier

Head of Marketing

Paolo Brambilla

Head of Advertising Sales Operations & Business Development Manager

Marco Andreani

Head of Sales DTH North Italy

Adriano Pescetto

Head of Sales DTH Centre- South Italy

Silvia Simeone

Head of Sales DTT

Francesco Toma

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