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ORF-E / ORF

Type: TV & Radio

Country: Austria

Address: Europlatz 5 - EUROPLAZA, building C – 1120 Vienna

Phone: +43 1 87077 14500

Website: http://enterprise.orf.at/

Stakeholders: ORF

Status of the company: Owned by the channel

Type of company: Public

Number of employees: 112

Contact details

CEO of the sales house/Head of Sales dpt

Name: Oliver Böhm

Title: Chief Executive Officer

Contact person

Name: Sandra Portschy

Email: [email protected]

Reference person

Head of Sales: Christopher Haberlehner

Head of Marketing: Kathrin Feher

Head of Research: Christian Forster

Head of Communication / PR:  Kathrin Feher

Head of European Affairs / Head of Legal: Tatjana Staufer-Pridun

Head of Pricing / Revenue Optimisation: Christian Forster

Head of Digital: Matthias Seiringer

Head of Special Special Formats: Dorit Wolkenstein

Management Finances & Administration: Heinz Mosser

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Public
 
Type of TV channels commercialised by the sales house: Free-to-air

 

Names of TV channels commercialised by the sales house: ORF 1, ORF 2, ORF III Kultur und Information, ORF SPORT+, regional channels
 
Names of radio stations commercialised by the sales house: Ö1, Hitradio Ö3, radio FM4, regional stations
 
Other media commercialised by the sales house:
Print: ORF nachlese
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): ORF.at
Video streaming services (VOD, catch-up): ORF-TVthek
Audio (music streaming services / online radio / podcasts, etc.): ORF-Radiothek
Other: ORF TELETEXT

 

Audience share of the channels commercialised by your sales house
Total (linear TV): 33.4%
Source: AGTT/GfK TELETEST; Evogenius Reporting; 2020, Adult 12+.
 
Total (linear TV + VOSDAL): 33.4%
Source: AGTT/GfK TELETEST; Evogenius Reporting; 2020 Adult 12+.
 
Total (radio): 74 %
Source: Radiotest 2020, GfK/Ankordata, basis Austria, Mon-Sun, P 10+

 

Sales house’s market share:

Total (TV): 32 %
Source: Focus Media Research, year 2020
 
Total (radio): 54 %
Source: Focus Media Research, year 2020

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About us

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egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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