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Polsat Media Biuro Reklamy

Type: TV

Country: Poland

Address: ul. Ostrobramska 77 - 04-175 Warszawa

Phone: +48 22 514 53 95

Website: http://www.polsatmedia.pl/

Stakeholders: Telewizja Polsat Sp. z o.o.

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 166

Contact details

CEO of the sales house/Head of Sales dpt

Name: Stanislaw Janowski

Title: Managing Director

Contact person

Name: Pawel Iwanicki

Email: pawel.iwanicki@polsatmedia.pl

Telephone: +48 22 514 53 95

Reference person

Stanisław JanowskiManaging Director

Agnieszka Wieczorek – BiedrzyckaHead of Commercial

Marcin SzaniawskiHead of Marketing & PR

Paweł IwanickiHead of Research

Katarzyna TomczukHead of Creative & Partnerships

Paweł KosiackiHead of Legal

Katarzyna NiewiadomskaHead of Commercial Operations

Wojciech NiesiobędzkiHead of Digital

Magdalena NiewińskaClient Service Director / TV

Paweł MelonClient Service Director / TV

Marcin StępniakClient Service Director / TV

Market data

Name of commercialised TV channels:

TV Channel

Audience Share

Market Share

Polsat

12.34%

16.06%

TV4

4.06%

4.52%

TV6

1.56%

1.78%

Polsat2

1.43%

1.70%

Polo TV

1.11%

1.38%

Stopklatka

0.99%

1.02%

ATM Rozrywka

0.86%

1.00%

Super Polsat

0.84%

0.87%

Fokus TV

0.83%

0.89%

Polsat Film

0.77%

0.84%

Polsat News

0.75%

0.70%

Eska TV

0.64%

0.86%

Polsat Play

0.57%

0.57%

Polsat Cafe

0.39%

0.45%

TNT

0.37%

0.31%

Eurosport 1

0.35%

0.21%

Polsat Sport

0.35%

0.26%

Kino Polska

0.34%

0.34%

4FUN.TV

0.31%

0.38%

Metro

0.28%

0.27%

Cartoon Network

0.28%

0.23%

HISTORY

0.25%

0.27%

Zoom TV

0.23%

0.23%

13 Ulica

0.23%

0.26%

Disco Polo Music

0.21%

0.25%

Nowa TV

0.21%

0.21%

CI Polsat

0.17%

0.19%

BBC Brit

0.17%

0.15%

BBC CBeebies

0.17%

0.08%

Stars.tv

0.15%

0.18%

Eurosport 2

0.15%

0.08%

Boomerang

0.15%

0.13%

Polsat Viasat History

0.15%

0.14%

Polsat JimJam

0.15%

0.08%

Kino TV

0.14%

0.16%

4FUN DANCE

0.13%

0.15%

Polsat Romans

0.12%

0.14%

BBC Earth

0.12%

0.10%

Extreme Sports

0.11%

0.12%

CBS Europa

0.11%

0.08%

Polsat Viasat Explore

0.10% 0.10%

Eska TV Extra

0.10%

0.13%

Polsat Sport Extra

0.09%

0.06%

4FUN GOLD HITS

0.09%

0.10%

Scifi Universal

0.08%

0.08%

Kino Polska Muzyka

0.08%

0.10%

Superstacja

0.08%

0.09%

CBS Action

0.07%

0.07%

Polsat News 2

0.07%

0.05%

E!Entertainment

0.07%

0.07%

BBC Lifestyle

0.06%

0.05%

H2

0.06%

0.07%

Vox Music TV

0.06%

0.08%

AMC 0.06% 0.04%
Tele5 0.05% 0.04%
CBS Reality 0.05% 0.05%
Polsat Music HD 0.05% 0.04%
Lifetime 0.04% 0.04%
Polsat Sport News HD 0.04% 0.03%
Polsat Doku * 0.03% 0.03%
TV Republika 0.03% 0.02%
Polsat Viasat Nature 0.02% 0.02%
Polonia1 0.02% 0.01%
Eska Rock TV 0.01% 0.01%
Da Vinci *** 0.01% 0.01%
Wellbeing 0.01% 0.00%
Epic Drama ***** 0.00% 0.00%
Golf Channel Polska ** 0.00% 0.00%
Novela TV **** 0.00% 0.00%
Water Planet **** 0.00% 0.00%

Source (TV):  

Audience share: Nielsen Audience Measurement, TG A16-49 Market share: Nielsen Audience Measurement, based on GRP30'' TG A16-49, data for 2017 full year. New channels –data relative to first full month of monitoring:

(*)Polsat Doku - audience from February 2017,

(**)Golf Channel - audience from November 2017,

(***)Da Vinci – audience from July 2017,

(****)Water Planet, Novela TV – audience from October 2017,

(*****)Epic Drama – audience from December 2017,

Activity: Live+2

Name of commercialised Radio stations:
Radio station Audience share Market share
Muzo.fm 2.33% 0.25%

Source (RADIO): Audience Share: Millward Brown Radio Track; TG A16-49, weekly reach; Market Share: Kantar Media, based on pricelists.

Other:

Commercialise other media:

Internet     Outdoor

Sell advertising on channels’ websites:

Yes

Sell advertising on behalf of other website owners:

Yes

VOD offers:

Yes: ipla

Catch-up service:

No

Other platform / application / service:

Yes: polsatsport.pl, polsatnews.pl

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