Radio Marketing Service GmbH Austria
Type: Radio
Country: Austria
Address: Engelsberggasse 4/2 1030 Vienna
Phone: +43 17 10 58 10
Website: http://www.rms-austria.at/
Stakeholders: RMS GmbH & Co KG
Status of the company: Independent
Type of company: Private
Number of employees: 16
Contact details
CEO of the sales house/Head of Sales dpt
Name: Joachim Feher
Title: CEO
Contact person
Name: Regina Zinöcker
Email: [email protected]
Reference person
Market data
DEFINITIONS RMS :
Audience share: daily reach. % of the total Radio audience on the reference population of your country
Market share: % of the Radio listening per radio station on the total listening duration of ALL radio stations within Austria,
NOT advertising spendings.
|
Audience Share |
Market Share |
|||
|
Name of the station |
10+ |
14-49 years |
10+ |
14-49 years |
|
National |
|
|
||
|
RMS TOP (all commercial private radio stations) |
27.8% |
36.5% |
25% |
36% |
|
Kronehit |
10.9% |
16.4% |
8% |
13% |
|
Vienna |
|
|
||
|
Radio Arabella |
6.3% |
3.8% |
8% |
5% |
|
Radio Energy |
6.5% | 9.2% | 4% | 6% |
|
88.6 (Der Musiksender) |
4.9% | 6.7% | 4% | 6% |
|
Lower Austria |
||||
|
Radio Arabella |
4.3% | 4.0% | 3% | 3% |
|
88.6 (Der Musiksender) |
5.1% | 8.6% | 6% | 10% |
|
Burgenland |
6.5% | 11.5% | 4% | 8% |
|
Styria |
||||
|
Antenne Steiermark |
22.3% | 29.2% | 20% | 26% |
|
Carinthia |
||||
|
Antenne Kärnten |
18.6% | 28.1% | 14% | 24% |
|
Upper Austria |
||||
|
Life Radio (OÖ) |
13.1% | 16.5% | 10% | 13% |
|
Salzburg |
||||
|
Antenne Salzburg |
10.1% | 10.2% | 10% | 10% |
|
Welle 1 |
4.1% | 6.3% | 3% | 4% |
|
Tyrol |
||||
|
Life Radio (T) |
9.2% | 13.8% | 7% | 11% |
|
Radio U1 Tirol |
10.4% | 7.9% | 13% | 11% |
|
Vorarlberg |
||||
|
Antenne Vorarlberg |
23.4% | 30.6% | 21% | 28% |
Source: Radiotest 2017, Monday-Sunday, in %.
All of the mentioned channels are private.
Other:
|
Commercialise other media: |
Internet (Webradio) |
|
Commercialise VOD offers: |
No |
|
Commercialise catch-up sevice: |
No |
|
other platform/application/service |
1.256 Streams: including Livestreams and Webstreams of our partner stations, Online Only stations and the aggregation platform radio.at. |
Comments
RMS's publishers list includes radio stations with the highest reach (nationwide and per region).
They defined it for their main two Target Groups: 10+, 14-49 years.
Their definition of market share is not referring to advertising investments (not every radio station is obliged to report it to the maketing/research institute focus), but the listening duration.
