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Radio Marketing Service GmbH Austria

Type: Radio

Country: Austria

Address: Engelsberggasse 4/2 1030 Vienna

Phone: +43 17 10 58 10

Website: http://www.rms-austria.at/

Stakeholders: RMS GmbH & Co KG

Status of the company: Independent

Type of company: Private

Number of employees: 16

Contact details

CEO of the sales house/Head of Sales dpt

Name: Joachim Feher

Title: CEO

Contact person

Name: Regina Zinöcker

Email: zinoecker@rms-austria.at

Reference person

Joachim Feher, CEO - Head of Sales House
Brigitte Hauser, Head of Sales
Maria Holzinger, Head of Marketing Communications
Doris Ragetté, Head of Research
Regina Zinöcker, Head of Digital / Head of Special ads or special formats
 

Market data

DEFINITIONS RMS :

Audience share: daily reach. % of the total Radio audience on the reference population of your country
Market share: % of the Radio listening per radio station on the total listening duration of ALL radio stations within Austria,
NOT advertising spendings.


 

Audience Share

Market Share

Name of the station

10+

14-49 years

10+

14-49 years

National

 

 

 

 

RMS TOP (all commercial private radio stations)

27.8%

36.5%

25%

36%

Kronehit

10.9%

16.4%

8%

13%

Vienna

 

 

 

 

Radio Arabella

6.3%

3.8%

8%

5%

Radio Energy

6.5% 9.2% 4% 6%

88.6 (Der Musiksender)

4.9% 6.7% 4% 6%

Lower Austria

       

Radio Arabella

4.3% 4.0% 3% 3%

88.6 (Der Musiksender)

5.1% 8.6% 6% 10%

Burgenland

6.5% 11.5% 4% 8%

Styria

       

Antenne Steiermark

22.3% 29.2% 20% 26%

Carinthia

       

Antenne Kärnten

18.6% 28.1% 14% 24%

Upper Austria

       

Life Radio (OÖ)

13.1% 16.5% 10% 13%

Salzburg

       

Antenne Salzburg

10.1% 10.2% 10% 10%

Welle 1

4.1% 6.3% 3% 4%

Tyrol

       

Life Radio (T)

9.2% 13.8% 7% 11%

Radio U1 Tirol

10.4% 7.9% 13% 11%

Vorarlberg

       

Antenne Vorarlberg

23.4% 30.6% 21% 28%

Source:  Radiotest 2017, Monday-Sunday, in %.
All of the mentioned channels are private. 

 

Other:

Commercialise other media:

Internet (Webradio)

Commercialise VOD offers:

No

Commercialise catch-up sevice:

No

other platform/application/service 

1.256 Streams: including Livestreams and Webstreams of our partner stations, Online Only stations and the aggregation platform radio.at.

Comments


RMS's publishers list includes radio stations with the highest reach (nationwide and per region).

They defined it for their main two Target Groups: 10+, 14-49 years.

Their definition of market share is not referring to advertising investments (not every radio station is obliged to report it to the maketing/research institute focus), but the listening duration.

 

Back

About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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