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Rai Pubblicità

Type: TV & Radio

Country: Italy

Address: Via G.C. Cavalli, 6 10138 Torino

Phone: +39 011 744 1533

Website: http://www.raipubblicita.it

Stakeholders: RAI

Status of the company: Owned by the channel

Type of company: Public

Number of employees: 350

Contact details

CEO of the sales house/Head of Sales dpt

Name: Antonio Marano

Title: President

Contact person

Name: Laura Francia

Email: Laura.Francia@raipubblicita.it

Telephone: +39 011 744 1533

Reference person

Antonio Marano, CEO - Head of Sales House (ad interim)

Giancarlo Cani, Head of Sales

Roberta Lucca, Head of Commercial Marketing

Marina Ceravolo, Head of Communication / PR

Laura Paschetto, Head of Legal

Francesco Barbarani, Head of Digital

Lucia Lini, Head of Special Ads or Special Formats

Luciano Flussi, General Director

Fabio Belli, CFO

 

Market data

Name of commercialised TV channels:

TV Channel

Audience Share

Market Share

Rai1

16.7%

10.8%

Rai2

6.1%

3.8%

Rai3

6.3%

2.8%

Rai4

1.5%

0.7%

Rai5

0.4%

N/A

Rai Movie

1.1%

0.4%

Rai Premium

1.1%

0.5%

Rai Storia

0.3%

N/A

Rai News

0.6%

0.2%

Rai Sport

0.4%

0.1%

Rai Sport2

0.2%

N/A

Rai Gulp

0.5%

0.2%

Rai Yoyo

1.5%

N/A

Rai Italia *

N/A

N/A

Source: TV Audience share: Auditel, year 2017. Individuals 4+.Total day / TV Market share: Nielsen net, year 2017/ ‘*Rai Italia is not monitored by Auditel. nor by Nielsen

Name of commercialised radio stations:

Channel Name

Audience Share

Market Share

Rai Radio 1

4.9%

9.4%

Rai Radio 2

3.4%

10.4%

Rai Radio 3

2.1%

0.7%

Source (Radio): Radio Audience share (of the main national stations): TER, year 2017. Adults 14+. Radio Market Share: Nielsen net, year 2017.

Other:

Commercialise other media:

Internet Mobile Cinema Teletext

VOD offers:

Yes: Rai Replay

Catch-up service:

Yes: Rai Replay

Other platform / application / service:

Yes: Rai.it

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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