Rai Pubblicità / RAI
Type: TV & Radio
Country: Italy
Address: Via G.C. Cavalli, 6 10138 Torino
Phone: +39 011 744 1533
Website: http://www.raipubblicita.it
Stakeholders: RAI
Status of the company: Owned by the channel
Type of company: Public
Number of employees: 350
Contact details
CEO of the sales house/Head of Sales dpt
Name: Gian Paolo Tagliavia
Title: President
Contact person
Name: Laura Francia
Reference person
|
CEO – Head of Sales House |
Gian Paolo Tagliavia |
|
President |
Antonio Marano |
|
Sales Director |
Marzio Mazzara |
|
Head of Commercial Marketing |
Roberta Lucca |
|
Head of Communication / PR |
Antonella Di Lazzaro |
|
Head of Legal |
Antonella Grimaldi |
|
Head of Digital |
Francesco Barbarani |
|
Head of Special ads or special formats |
Laura D’Ausilio |
|
General Director |
Laura Paschetto |
|
CFO |
Amedeo Alloggia |
Market data
Name of TV channels commercialised by your sales house:
|
TV Channel |
Audience Share |
Market Share |
|
Rai1 |
16.7 |
11.2 |
|
Rai2 |
5.7 |
3.4 |
|
Rai3 |
6.9 |
2.7 |
|
Rai4 |
1,3 |
0.7 |
|
Rai5 |
0.4 |
- |
|
Rai Movie |
1.1 |
0.4 |
|
Rai Premium |
1.3 |
0.6 |
|
Rai Storia |
0.2 |
- |
|
Rai News |
0.6 |
0.1 |
|
Rai Sport |
0.6 |
0.1 |
|
Rai Gulp |
0.3 |
0.1 |
|
Rai Yoyo |
1.2 |
- |
|
Rai Italia * |
- |
- |
Source (TV): TV Audience share: Auditel, year 2019. Individuals 4+. Total day / TV Market share: Nielsen net, year 2019/ No Advertising in Rai 5, Rai Storia and Rai YoYo
‘*Rai Italia is not monitored by Auditel. nor by Nielsen
Name of radio stations commercialised by your sales house:
|
Name of the station |
Audience Share |
Market Share |
|
Rai Radio 1 |
6.7 |
8.3 |
|
Rai Radio 2 |
4.7 |
9.0 |
|
Rai Radio 3 |
2.8 |
0.7 |
|
Rai Isoradio |
1.1 |
N.A. |
Source (RADIO):Radio Audience share (of the main national stations): TER, 1° Semester 2019. Adults 14+. Radio Market Share: Nielsen net, year 2019.
Other activities:
|
Do you commercialise other media: |
Internet Mobile Cinema Teletext |
|
Sell advertising on channels’ websites |
Yes: Rai.it |
|
Sell advertising on behalf of other website owners |
No
|
|
Do you offer or commercialise VOD offers: |
Yes: Rai Play |
|
Do you offer or commercialise a catch-up service: |
Yes: Rai Play |
|
Any other platform/application/service worth mentioning: |
No
|
|
Direct revenues (subscriptions) |
no |
|
Commercialise online audio |
no |
|
Podcast production and/or monetisation |
no |
|
Commercialise online video |
no |
|
Sponsorship, product placement and/or brand integration offers |
yes |
|
BTL projects (events and other activations) |
yes |
|
Smart speaker integrations |
no |
|
Other initiatives |
no |
