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Rai Pubblicità / RAI

Type: TV & Radio

Country: Italy

Address: Via G.C. Cavalli, 6 10138 Torino

Phone: +39 011 744 1533

Website: http://www.raipubblicita.it

Stakeholders: RAI

Status of the company: Owned by the channel

Type of company: Public

Number of employees: 350

Contact details

CEO of the sales house/Head of Sales dpt

Name: Gian Paolo Tagliavia

Title: President

Contact person

Name: Laura Francia

Email: [email protected]

Telephone: +39 011 744 1533

Reference person

CEO – Head of Sales House

Gian Paolo Tagliavia

President

Antonio Marano

Sales Director

Marzio Mazzara

Head of Commercial Marketing

Roberta Lucca

Head of Communication / PR

Antonella Di Lazzaro

Head of Legal

Antonella Grimaldi

Head of Digital

Francesco Barbarani

Head of Special ads or special formats

Laura D’Ausilio

General Director

Laura Paschetto

CFO

Amedeo Alloggia

Market data

Name of TV channels commercialised by your sales house:

 

TV Channel

Audience Share

Market Share

Rai1

16.7

11.2

Rai2

5.7

3.4

Rai3

6.9

2.7

Rai4

1,3

0.7

Rai5

0.4

-

Rai Movie

1.1

0.4

Rai Premium

1.3

0.6

Rai Storia

0.2

-

Rai News

0.6

0.1

Rai Sport

0.6

0.1

Rai Gulp

0.3

0.1

Rai Yoyo

1.2

-

Rai Italia *

-

-

Source (TV): TV Audience share: Auditel, year 2019. Individuals 4+. Total day / TV Market share: Nielsen net, year 2019/  No Advertising in Rai 5, Rai Storia and Rai YoYo

‘*Rai Italia is not monitored by Auditel. nor by Nielsen

 

Name of radio stations commercialised by your sales house:

Name of the station

Audience Share

Market Share

Rai Radio 1

6.7

8.3

Rai Radio 2

4.7

9.0

Rai Radio 3

2.8

0.7

Rai Isoradio

1.1

N.A.

Source (RADIO):Radio Audience share (of the main national stations): TER,  1° Semester 2019. Adults 14+. Radio Market Share: Nielsen net, year 2019.

 

Other activities:

 

Do you commercialise other media:

Internet Mobile Cinema Teletext

Sell advertising on channels’ websites

Yes: Rai.it

Sell advertising on behalf of other website owners

No

 

Do you offer or commercialise VOD offers:

Yes: Rai Play

Do you offer or commercialise a catch-up service:

Yes: Rai Play

Any other platform/application/service worth mentioning:

No

 

Direct revenues (subscriptions)

no

Commercialise online audio

no

Podcast production and/or monetisation

no

Commercialise online video

no

Sponsorship, product placement and/or brand integration offers

yes

BTL projects (events and other activations)

yes

Smart speaker integrations

no

Other initiatives

no

 

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue Washington 34 / boîte 14
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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