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RMB

Type: TV & Radio

Country: Belgium

Address: Boulevard Louis Schmidt 2 1040 Bruxelles

Phone: + 32 2 730 44 40

Website: http://rmb.be/fr

Stakeholders: RTBF

Status of the company: Owned by the channel

Type of company: Public

Number of employees: 90

Contact details

CEO of the sales house/Head of Sales dpt

Name: Yves Gérard

Title: General Manager

Contact person

Name: Nathalie De Raed

Email: [email protected]

Reference person

Deputy General Director: Massimo Papa

Head of Sales: Grégory Vandenschrick

Head of Marketing & Research : Sandrine Penninckx

Head of Communication / PR: Sandrine Penninckx / Mariane Bertrand

Head of Pricing / Revenue Optimisation: Erwin Allonsius / Jennifer Therage

Head of Digital: Pascal Fontaine

Head of Special Formats: Dimitri Lemmens for Flash

Head of Trading & Revenue: Aurélie Clément / Mathilde de Maere

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Private + Public
 
Type of TV channels commercialised by the sales house: Free-to-air

 

Names of TV channels commercialised by the sales house: La Une, La Deux, La Trois, AB3, ABXplore, LN24, NRJ Hits TV, Be TV
 
Names of radio stations commercialised by the sales house: La 1ère, Classic21, Vivacité, Pure, Musiq3, NRJ, DH Radio
 
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): rtbf.be, rtbfinfo.be, rtbfsports.be, rtbftv.be, la1ère.be, classic21.be, vivacite.be, pure.be, musiq3.be, ab3.be, ln24.be, nrj.be, dh.be, lalibre.be, cinebel.be, parismatch.be,
Video streaming services (VOD, catch-up): RTBF Auvio
Audio (music streaming services / online radio / podcasts, etc.): RTBF Auvio
Other: Sellbranch

 

Audience share of the channels commercialised by your sales house
Total (linear TV): 30,8%     
Source: CIM TV, SH% live, south, 2019, target 4+, 0200-2600          
Total (linear TV + VOSDAL): 31,3%
Source: CIM TV, SH% live+vosdal, south, 2019, target 4+, 0200-2600           
Total (radio): 41,2%
Source: Cim Radio, south, RAM 2019/01-04,05-08,09-12, target 12+, 0500-0000, Mon-Sun

 

Sales house’s market share:

Total (TV): 27.7%  
Source: Nielsen MDB Expenditures TV -South Jan-Dec 2019
Total (radio): 43.8%
Source: Nielsen MDB Expenditures Radio - South Jan-Dec 2019

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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