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RMB

Type: TV & Radio

Country: Belgium

Address: Boulevard Louis Schmidt 2 1040 Bruxelles

Phone: + 32 2 730 44 40

Website: http://rmb.be/fr

Stakeholders: RTBF

Status of the company: Owned by the channel

Type of company: Public

Number of employees: 90

Contact details

CEO of the sales house/Head of Sales dpt

Name: Yves Gérard

Title: General Manager

Contact person

Name: Nathalie De Raed

Email: n.deraed@rmb.be

Telephone: + 32 2 730 44 40 – 0471/650.689

Reference person

Yves Gerard, CEO - Head of Sales House

Sandrine Penninckx, Head of Marketing / Head of Research / Head of Communication / Head of Pricing / Revenue optimisation 

Mariane BertrandHead of Communication / PR

Erwin AllonsiusHead of Pricing / Revenue optimisation 

Pascal FontaineHead of Digital / Head of Special ads or special formats

Massimo Papa, Deputy General Director

Market data

Name of commercialised TV channels:

TV Channel

Audience Share

Market Share

RTBF La Une*

25.3%

17.7%

RTBF La Deux*

7.1%

5.7%

RTBF La Trois*

N/A

N/A

AB3**

7.1%

6.2%

ABXplore (since 13th September 2017 - before = AB4)

 0.6% 0.03% 

NRJ Hits**

 0.4% 0.1% 

BeTV**

N/A

N/A

Télé Bruxelles (regional)*

N/A

N/A

Source (TV): Audience Share: CIM Audimetrie/South 12+, 2017, Dyn.Share% (100% = Belgian commercial offer without La Trois (RMB-IP-Transfer without kids channels)), live only. Please note that TF1 is commercialised in Belgium since September 2017.

Market Share: MDB Expenditures 2017  without exchange & regional (100% = Belgian commercial offer without La Trois (RMB-IP-Transfer without kids channels))

* Public ** Private

Name of commercialised radio stations:

Channel Name

Audience Share

Market Share

NRJ**

6.6%

8.7%

RTBF Classic 21*

11.6%

12.2%

RTBF La Première*

8.7%

6.7%

RTBF Musiq'3*

2.7%

0.3%

RTBF Pure*

3.1%

4.4%

RTBF Vivacité*

17.4%

15.1%

DH Radio**

N/A

N/A

Source (RADIO): Audience Share: CIM Radio/South 12+, 2017 (avg), Mon-Sun, 0500-0000, Dyn.Share%. (100%=Belgian commercial offer without DH Radio Cherie Fm & Mint).

Market Share: MDB Expenditures 2017 without exchange & regional (100% = Belgian commercial offer without DH Radio and other IP channels)

* Public ** Private

Other:

Commercialise other media:

Internet

VOD offers (TV):

Offer : Yes on RTBF

Commercialise : No

Catch-up service (TV + Website):

Offer : Yes on RTBF

Commercialise : Yes

Other platform / application / service:

Yes: Smartphone (IOS & Android) : RTBF application / Auvio application

Playstation 3 and 4 application

Smart TV Samsung & Sony application

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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