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SBS Belgium

Type: TV

Country: Belgium

Address: Harensesteenweg 224 – 1800 Vilvoorde

Phone: +32 2 712 56 38

Website: http://www.sbsbelgium.be/

Stakeholders: Telenet

Status of the company: Independent

Type of company: Private

Number of employees: 136

Contact details

CEO of the sales house/Head of Sales dpt

Name: Peter Quaghebeur

Title: CEO Belgium

Contact person

Name: Melissa Adriaensens

Email: [email protected]

Telephone: +32 2 712 56 38

Reference person

Head of Sales: Bart Demeulenaere

Head of Marketing: Elise Matthys

Director Business Intelligence : Jeroen Coeymans

Head of Communication / PR: Liesbeth Reper

Head of European Affairs / Head of Legal: Liesbet Hauben

Head of Pricing / Revenue Optimisation: Jochen Houbrechts

Head of Digital: Wim Staelens

Head of Digital Advertising : Brenda Liebens

Head of Special Special Formats: Bart Demeulenaere

Head of Commercial Research : Sofie Rutgeerts

Market data

Activities
 
Ownership/status of the TV channels/radio stations commercialised by the sales house:Private
 
Type of TV channels commercialised by the sales house: Free-to-air, Paid & Thematic

Names of TV channels commercialised by the sales house: Vier, Vijf, Zes, Discovery, TLC, njam!, Play Sports
 
Other media commercialised by the sales house:
 
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): VIER.be, VIJF.be, ZES.be, wtfock.be
Video streaming services (VOD, catch-up): Play Sports
Other: SBS Smart AD: Native Nation
 

Market position

 

Audience share of the channels commercialised by your sales house
Total (linear TV): 23,1%
Source: CIM TV Study North, PRP 18-54 / 17-24u/ VIER+VIJF+ZES+DISC+TLC+NJAM
 
Sales house’s market share:

 

Total (TV): 31,2%
Source: Pige Nielsen 2019, gross advertising figures

 

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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