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Ads&Data

Type: TV

Country: Belgium

Address: Harensesteenweg 226 – 1800 Vilvoorde

Phone: +32 2 712 56 38

Website: https://www.adsanddata.be/en/

Stakeholders: Mediahuis, Telenet/ SBS, Pebble Media, Proximus Skynet

Status of the company: Independent

Type of company: Private

Number of employees: 190

Contact details

CEO of the sales house/Head of Sales dpt

Name: Bart Decoster

Title: CEO

Contact person

Name: Melissa Adriaensens

Email: [email protected]

Reference person

Head of Sales: Bart Demeulenaere

Head of Marketing/Communication : Ilse Baele

Director Business Intelligence : Koen Van Rhijn (ad interim)

Head of European Affairs / Head of Legal: Liesbet Hauben (SBS)

Head of Pricing / Revenue Optimisation: Koen Van Rhijn (ad interim)

Head of Digital: Koen Van Rhijn (ad interim)

Head of Digital Advertising : Maarten Galle

Head of Special Special Formats: Koen Van Rhijn (ad interim)

Head of Commercial Research : Koen Van Rhijn (ad interim)

Market data

Activities
 
Ownership/status of the TV channels/radio stations commercialised by the sales house:Private
 
Type of TV channels commercialised by the sales house: Free-to-air, Paid & Thematic

Names of TV channels commercialised by the sales house: Play4, Play5, Play6, Play7, Play Sports, NJAM, BBC FIRST, The History Channel 
 
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): GOPLAY.be, wtfock.be

Video streaming services (VOD, catch-up): GOPLAY, Play Sports

Other: SBS Smart AD

 

Market position

 

Audience share of the channels commercialised by your sales house

Total (linear TV): 20,8%

Source: CIM TV Study North, Q1 2021, PRP 18-54 / 17-24u/ Play4, Play5, Play6, Play7, Play Sports, NJAM, BBC FIRST, The History Channel

 
Sales house’s market share:

Total(TV): 31%

Source: Pige Nielsen Q1 2021, gross advertising figures

 

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue Washington 34 / boîte 14
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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