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ZDF Werbefernsehen GmbH

Type: TV

Country: Germany

Address: Erich-Dombrowski-Straße 1 – 55127 Mainz

Phone: + 49 61 31 70 40 22

Website: http://www.zdf-werbefernsehen.de

Stakeholders: ZDF

Status of the company: Owned by the channel

Type of company: Public

Number of employees: 28

Contact details

CEO of the sales house/Head of Sales dpt

Name: Hans-Joachim Strauch

Title: Chief Executive Officer

Contact person

Name: Ulrike Schmelz

Email: [email protected]

Reference person

Head of Sales: Michael Käfer

Head of Marketing: Christoph Lüken

Head of Communication / PR: Thomas Wiggert

Head of Pricing / Revenue Optimisation: Heike Fisseler

Head of Special Special Formats: Michael Käfer/Heike Fisseler

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Public
 
Type of TV channels commercialised by the sales house: Free-to-air

 

Names of TV channels commercialised by the sales house: ZDF
 
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): No
Video streaming services (VOD, catch-up): No

 

Audience share of the channels commercialised by your sales house

Total (linear TV): 13.0%

Source: AGF Videoforschung in cooperation with GfK; videoSCOPE 1.3, market standard: TV,  2019, market shares in %, mon – sun‚ 3 am – 3 am., status: January 2020.

Total (linear TV + VOSDAL): ZDF Werbefernsehen only markets the linear ZDF program

Source: AGF Videoforschung in cooperation with GfK; videoSCOPE 1.3, market standard: TV,  2019, market shares in %, mon – sun‚ 3 am – 3 am., status: January 2020.

 

Sales house’s market share:

Total (TV): 1,7%

Source: Nielsen

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue Washington 34 / boîte 14
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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