twitter twitter scoop.it

ZDF Werbefernsehen GmbH

Type: TV

Country: Germany

Address: Erich-Dombrowski-Straße 1 – 55127 Mainz

Phone: + 49 61 31 70 40 22

Website: http://www.zdf-werbefernsehen.de

Stakeholders: ZDF

Status of the company: Owned by the channel

Type of company: Public

Number of employees: 28

Contact details

CEO of the sales house/Head of Sales dpt

Name: Hans-Joachim Strauch

Title: Chief Executive Officer

Contact person

Name: Ulrike Schmelz

Email: [email protected]

Reference person

Head of Sales: Michael Käfer

Head of Marketing: Christoph Lüken

Head of Communication / PR: Thomas Wiggert

Head of Pricing / Revenue Optimisation: Heike Fisseler

Head of Special Special Formats: Michael Käfer/Heike Fisseler

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Public
 
Type of TV channels commercialised by the sales house: Free-to-air

 

Names of TV channels commercialised by the sales house: ZDF
 
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): No
Video streaming services (VOD, catch-up): No

 

Audience share of the channels commercialised by your sales house

Total (linear TV): 13.0%

Source: AGF Videoforschung in cooperation with GfK; videoSCOPE 1.3, market standard: TV,  2019, market shares in %, mon – sun‚ 3 am – 3 am., status: January 2020.

Total (linear TV + VOSDAL): ZDF Werbefernsehen only markets the linear ZDF program

Source: AGF Videoforschung in cooperation with GfK; videoSCOPE 1.3, market standard: TV,  2019, market shares in %, mon – sun‚ 3 am – 3 am., status: January 2020.

 

Sales house’s market share:

Total (TV): 1,7%

Source: Nielsen

Back

About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


Question?