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Publitalia '80 / Mediaset

Type: TV

Country: Italy

Address: Palazzo Cellini Milano 2 – 20090 Segrate - Milan

Phone: +39 022 10 23 968

Website: http://www.publitalia.it/

Stakeholders: Fininvest (40.3%)

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 500

Contact details

CEO of the sales house/Head of Sales dpt

Name: Stefano Sala

Title: Chief Executive Officer

Contact person

Name: Silvia Broggi

Email: [email protected]

Telephone: +39 022 10 23 968

Reference person

President

Giuliano Adreani

CEO

Stefano Sala

General Manager Marketing & Operations

Matteo Cardani

General Manager AdTech & Business Development

Paola Colombo

International Marketing and MarTech Director

Silvia Broggi

 Marketing Research & Insight Director

Tiziana Morandi

Head of Public and international Relations

egta board member

Claudio Anselmi

Legal Department

Alessandra Lucifora

Market data

TV Channel

Audience Share

Market Share

Canale 5

15.4%

32.5%

Italia 1

4.8%

11.5%

Retequattro

3.9%

3.4%

Iris

1.2%

1.0%

Top Crime

1.0%

1.2%

20

0.9%

1.1%

La5

0.9%

1.2%

Mediaset Extra*

0.8%

0.7%

Focus

0.6%

0.5%

Italia 2

0.1%

0.2%

Cine34*

n.a.

n.a.

TGCOM24

0.4%

0.3%

Boing

0.7%

0.5%

Cartoonito

0.6%

0.4%

Boing Plus

0.3%

n.a.

R101 TV

n.a.

0.1%

Virgin Radio TV

n.a.

0.1%

Radio 105 TV*

n.a.

n.a.

 

Source (TV): Auditel Nielsen TAM / Nielsen AdEx, Full Year 2019, Individuals +4 y.o.

* Includes Mediaset Extra 2 (discontinued 19/1/20) ** Launched 2020

 

Commercialise other media

Yes: through Mediamond, sales house 50% owned together with Mondadori

 (Internet /Radio/ Press)

Sell advertising on channels’ websites

Yes: through Mediamond

Sell advertising on behalf of other website owners

Yes: through Mediamond

Commercialise VOD offers

Yes: Mediaset Play

Commercialise Catch-up service

Yes: Mediaset Play

Commercialise Other platform / application / service

No

Back

About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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