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Publitalia '80

Type: TV

Country: Italy

Address: Palazzo Cellini Milano 2 – 20090 Segrate - Milan

Phone: +39 022 10 23 968

Website: http://www.publitalia.it/

Stakeholders: Fininvest (40.3%)

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 500

Contact details

CEO of the sales house/Head of Sales dpt

Name: Stefano Sala

Title: Chief Executive Officer

Contact person

Name: Silvia Broggi

Email: [email protected]

Telephone: +39 022 10 23 968

Reference person

Giuliano AdreaniPresident

Stefano SalaCEO

Matteo Cardani, General Manager Marketing & Operations 

Paola ColomboGeneral Manager AdTech & Business Development

Silvia BroggiHead of International Marketing 

Tiziana MorandiResearch Director 

Claudio AnselmiHead of Public and international Relations

Alessandra Lucifora,Legal Department 

Market data

Name of commercialised TV channels:

TV Channel

Audience Share

Market Share

Canale 5

15.4%

32.9%

Italia 1

5.1%

12.6%

Retequattro

3.8%

3.5%

Iris

1.1%

1.0%

20

1.0%

0.8%

Top Crime

1.0%

1.1%

La5

0.8%

1.1%

Mediaset Extra

0.7%

1.0%

Focus

0.6%

0.2%

Italia 2

0.3%

0.4%

TGCOM24

0.4%

0.2%

Boing

0.8%

0.4%

Cartoonito

0.7%

0.3%

R101 TV

n.a.

0.1%

Virgin Radio TV

n.a.

n.a.

Source (TV): Auditel Nielsen TAM / Nielsen AdEx, Year-to-October 2018, Individuals +4 y.o.

Other:

Commercialise other media

Yes: through Mediamond, sales house 50% owned together with Mondadori

 (Internet /Radio/ Press)

Sell advertising on channels’ websites

Yes: through Mediamond

Sell advertising on behalf of other website owners

Yes: through Mediamond

Commercialise VOD offers

Mediaset Play

Commercialise Catch-up service

Mediaset Play

Commercialise Other platform / application / service

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