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Publitalia '80 / Mediaset

Type: TV

Country: Italy

Address: Palazzo Cellini Milano 2 – 20090 Segrate - Milan

Phone: +39 022 10 23 968

Website: http://www.publitalia.it/

Stakeholders: Fininvest (40.3%)

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 500

Contact details

CEO of the sales house/Head of Sales dpt

Name: Stefano Sala

Title: Chief Executive Officer

Contact person

Name: Silvia Broggi

Email: [email protected]

Telephone: +39 022 10 23 968

Reference person

President

Giuliano Adreani

CEO

Stefano Sala

General Manager Marketing & Operations

Matteo Cardani

General Manager AdTech & Business Development

Paola Colombo

International Marketing and MarTech Director

Silvia Broggi

 Marketing Research & Insight Director

Tiziana Morandi

Head of Public and international Relations

egta board member

Claudio Anselmi

Legal Department

Alessandra Lucifora

Market data

TV Channel

Audience Share

Market Share

Canale 5

15.4%

32.5%

Italia 1

4.8%

11.5%

Retequattro

3.9%

3.4%

Iris

1.2%

1.0%

Top Crime

1.0%

1.2%

20

0.9%

1.1%

La5

0.9%

1.2%

Mediaset Extra*

0.8%

0.7%

Focus

0.6%

0.5%

Italia 2

0.1%

0.2%

Cine34*

n.a.

n.a.

TGCOM24

0.4%

0.3%

Boing

0.7%

0.5%

Cartoonito

0.6%

0.4%

Boing Plus

0.3%

n.a.

R101 TV

n.a.

0.1%

Virgin Radio TV

n.a.

0.1%

Radio 105 TV*

n.a.

n.a.

 

Source (TV): Auditel Nielsen TAM / Nielsen AdEx, Full Year 2019, Individuals +4 y.o.

* Includes Mediaset Extra 2 (discontinued 19/1/20) ** Launched 2020

 

Commercialise other media

Yes: through Mediamond, sales house 50% owned together with Mondadori

 (Internet /Radio/ Press)

Sell advertising on channels’ websites

Yes: through Mediamond

Sell advertising on behalf of other website owners

Yes: through Mediamond

Commercialise VOD offers

Yes: Mediaset Play

Commercialise Catch-up service

Yes: Mediaset Play

Commercialise Other platform / application / service

No

Back

About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue Washington 34 / boîte 14
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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