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Publitalia '80

Type: TV

Country: Italy

Address: Palazzo Cellini Milano 2 – 20090 Segrate - Milan

Phone: +39 022 10 23 968

Website: http://www.publitalia.it/

Stakeholders: Fininvest (39.5%)

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 550

Contact details

CEO of the sales house/Head of Sales dpt

Name: Stefano Sala

Title: Chief Executive Officer

Contact person

Name: Silvia Broggi

Email: silvia.broggi@publitalia.it

Telephone: +39 022 10 23 968

Reference person

Giuliano AdreaniPresident

Stefano SalaCEO

Matteo Cardani, General Manager Marketing & Operations 

Paola ColomboGeneral Manager AdTech & Business Development

Silvia BroggiHead of International Marketing 

Tiziana MorandiResearch Director 

Claudio AnselmiHead of Public and international Relations

Alessandra Lucifora,Legal Department 

Market data

Name of commercialised TV channels:

TV Channel

Audience Share

Market Share

Rete 4

3.9%

3.7%

Canale 5

15.6%

32.5%

Italia 1

5.0%

11.5%

TG COM 24

0.3%

0.2%

La 5

0.8%

1.1%

Boing

0.9%

0.7%

Italia 2

0.4%

0.5%

Iris

1.2%

1.1%

Cartoonito

0.9%

0.5%

Extra

0.8%

0.8%

Top Crime

1.0%

1.2%

Radio 101 TV

N/A

0.1%

Source (TV): Auditel – Nielsen 2017, Individuals 4+

Other:

Other media commercialised

Internet

VOD offers:

Yes: “Premium Play”

Catch-up service:

Yes: Mediaset On Demand

Other platform/application/service

SVOD - Infinity

 

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About us

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egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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