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Primedia Broadcasting

Type: Radio

Country: South Africa

Address: 5 Gwen lane, Sandown, Sandton 2196

Phone: +27011 5063200


Stakeholders: Primedia (Pty) Ltd

Status of the company: Independent

Type of company: Private

Number of employees: 368

Contact details

CEO of the sales house/Head of Sales dpt

Name: Omar ESSACK

Title: CEO

Contact person

Name: Sharon Nkabinde

Email: [email protected]

Reference person



CEO – Head of Sales House

Omar Essack

Head of Sales

Anthony Popper

Head of Marketing

Kagiso Msimango

Head of Research

Taryn Hood

Head of Communication / PR

Kagiso Msimango

Head of European Affairs /

Head of Legal

Khahliso Mochaba

Head of Pricing / Revenue optimisation

Michelle Sampson / Ryan Till

Head of Digital

Head of Special ads or special formats

Karl Gostner / Allan Kent

Head of IT / Technical

Lawrence Viljoen

Market data

Radio stations commercialised:

Name of the station

Audience Share

Market Share


8% collectively




25% collectively






Cape Talk



Other activities

Commercialise other media (TV, print etc.)

Yes (outdoor)

Commericalise online audio


Commercialise online video


BTL projects (events and other activations)

Yes - events and activations

Commercialize apps


Other initiatives and commercial activities

Yes - Content marketing




About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39