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Primedia Broadcasting

Type: Radio

Country: South Africa

Address: 5 Gwen lane, Sandown, Sandton 2196

Phone: +27011 5063200


Stakeholders: Primedia (Pty) Ltd

Status of the company: Independent

Type of company: Private

Number of employees: 368

Contact details

CEO of the sales house/Head of Sales dpt

Name: Omar ESSACK

Title: CEO

Contact person

Name: Sharon Nkabinde

Email: [email protected]

Reference person



CEO – Head of Sales House

Omar Essack

Head of Sales

Anthony Popper

Head of Marketing

Kagiso Msimango

Head of Research

Taryn Hood

Head of Communication / PR

Kagiso Msimango

Head of European Affairs /

Head of Legal

Khahliso Mochaba

Head of Pricing / Revenue optimisation

Michelle Sampson / Ryan Till

Head of Digital

Head of Special ads or special formats

Karl Gostner / Allan Kent

Head of IT / Technical

Lawrence Viljoen

Market data

Radio stations commercialised:

Name of the station

Audience Share

Market Share


8% collectively




25% collectively






Cape Talk



Other activities

Commercialise other media (TV, print etc.)

Yes (outdoor)

Commericalise online audio


Commercialise online video


BTL projects (events and other activations)

Yes - events and activations

Commercialize apps


Other initiatives and commercial activities

Yes - Content marketing




About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39