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SIC– Sociedade Independente de Comunicação, SA

Type: TV

Country: Portugal

Address: Rua Calvet de Magalhães, 242 - PT-2770-022 Paço de Arcos

Phone: +351 214 698 000

Website: https://solutions.impresa.pt/?lang=en

Stakeholders: Impresa Group

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 97

Contact details

CEO of the sales house/Head of Sales dpt

Name: Francisco Pedro BALSEMÃO

Title: Chief Executive Officer Grupo Impresa & SIC Executive Board Member

Contact person

Name: Pedro Monteiro

Email: [email protected]

Reference person

Cristina Vaz Tomé: Chief Revenue Officer Impresa Group & SIC Executive Board Member

Head of TV Advertising: Pedro Fernandes, Head of TV Advertising

Head of Digital and Publishing Advertising: João Paulo Luz, Head of Digital and Publishing Advertising

Head of Content for Brand Growth: Mónica Serrano, Head of Content for Brand Growth

Head of Marketing, Communication / Mónica Balsemão, Head of Marketing, Communication and Creativity

Head of Research: Rita Sobral, Head of Research

Head of European Affairs / Head of Legal: Nuno Conde, Chief Legal Officer   & SIC Executive Board Member

Head of Finance: Paulo Miguel Reis, Chief Finance Officer & SIC Executive Board Member

Market data

Ownership/status of the TV channels commercialised by the sales house: Private
 
Type of TV channels commercialised by the sales house: Free-to-air, Cable channels
 
Names of TV channels commercialised by the sales house: SIC, SIC Internacional, SIC Noticias, SIC Mulher, SIC Radical, SIC Kapa, SIC Caras; OPTO

Other media commercialised by the sales house:
Subscriptions Video on Demand Platform (SVOD): OPTO;
AVOD esports and gamming platform: ADVNCE
Digital: all SIC Channels websites and SIC Channels Social Media; Volante SIC
Print: Expresso Newspaper
Publishers’ websites: Blitz, Boa Cama Boa Mesa
Other Publishers’ websites and third-party websites: Infoportugal.pt, olhares.com; ZERO ZERO

 

Audience share of the channels commercialised by your sales house
Total (linear TV): 5.5%
Source: Gfk 2020
Total (linear TV + VOSDAL): 9.6%
Source: Gfk 2020

 

Sales house’s market share:

Total: 68.79%
Source: Gfk 2020

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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