Online Audio Taskforce
Online Audio Taskforce (OAT) – the international working group of streaming audio/online radio professionals coordinated by egta.
The mission of egta’s Online Audio Taskforce is to educate the market about advertising opportunities with online audio and to grow this advertising category in Europe.
Growth in online audio advertising will be supported by promoting the audio format among agencies and marketers, and the Taskforce will seek to improve the technologies employed and the quality of available inventory by sharing best practices and knowledge about online audio business models, sales methods, technology developments, data management and programmatic audio advertising.
OAT is thus a unique opportunity to connect egta members – audio/radio professionals from different countries who are facing similar challenges with developing their audio advertising offers.
OAT’s goals are twofold: to serve as a hub for consistent exchanges and consultations with audio/radio colleagues from other egta member companies and experts in the field; and to act as a thought leadership initiative aimed at developing and communicating using strong unified messages about online audio to marketers on a pan-European scale.
Contact egta for more details.
