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Press releases

The Global TV Group is proud to present its TV Glossary

The aim of this glossary is to provide you with an extensive overview of frequently used international terminology in our TV ecosystem - offering a clear explanation for each of them – and making it easier for you to understand, sell and buy television advertising.

1 August 2020

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Worldwide figures underline the effectiveness of television advertising

The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is to promote television, has released the third edition of its Global TV Deck.

22 June 2020

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World Radio Day 2020 - A day to embrace the Year of Sonic

egta is proud to present its new sonic logo (here) – to serve as an example and to encourage the global advertising community to embrace audio by becoming increasingly aware of its own sonic identity.

13 February 2020

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World Television Day celebrates the diversity of TV content around the globe

TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide.

21 November 2019

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TV industry raises the bar for cross-platform audience measurement

egta and The Global TV Group adopt TV Charter which sets higher standards with regards to measurability, transparency of data and accountability than any other medium

21 October 2019

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egta's CEO Survey - a TV and Radio advertising industry in transformation

Over 100 CEO’s and senior executives from surveyed egta members – leading TV and radio sales houses across Europe and beyond – expect growth in ad spend for both Total Video and Total Audio in the next three years. An exclusive survey carried out by the Brussels-based trade association sheds light on the continued transformation the advertising industry is expecting.

12 July 2019

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Latest publications by the European Audiovisual Observatory

Explore the latest publications and reports by the European Audiovisual Observatory.

8 July 2019

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Broadcasters welcome P2B adoption

Broadcasters associations in Europe welcome the result of European Parliament’s vote on the ‘Platform-to-Business’ (or ‘P2B’) Regulation on 17 April.

17 April 2019

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Thinkbox’s Lindsey Clay becomes President of the Global TV Group

26 March 2019

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World Radio Day 2019 – a day to celebrate the power of radio.

13 February 2019

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World TV Day 2018

Investments in TV programmes approaches 140 billion dollars.

21 November 2018

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Revision of the Audiovisual Media Services Directive

egta – the association of television and radio sales houses – commends EU policymakers for reaching an agreement on a new Audiovisual Media Services Directive. 

11 July 2018

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Online businesses booming on TV

Figures from around the world show the extent to which online businesses are now investing in TV advertising, in some countries becoming the biggest investors in TV

4 June 2018

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World Radio Day 2018 - a day to celebrate the power of radio.

Radio broadcasters and their sales houses are this year again taking the opportunity of World Radio Day, as declared by UNESCO in November 2011, to invite the industry to celebrate a medium that forms a key part of the lives of millions of people around the world.

13 February 2018

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World TV Day 2017: press release

World TV Day 2017: press releases are now available.

20 November 2017

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TV and radio executives optimistic for growth, expect opportunities in a changing media landscape

TV and radio executives optimistic for growth, expect opportunities in a changing media landscape. Results of an exclusive egta survey reveal expectations for the industry.

21 June 2017

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egta’s new president makes a call for the TV and radio industry enter a new era of transformation

Industry leaders stress the importance of coopetition for future growth at egta’s annual CEO and Top Executives Summit

20 June 2017

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World Radio Day: Six key arguments for radio advertising

13 February 2017

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Value of Advertising study

New study show economic benefits of advertising.

16 January 2017

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PeppTV celebrates World TV Day as well!

PEPPTV publishes international figures showing the immense popularity of TV. 

21 November 2016

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2016 World Television Day

egta joins forces with EBU/ACT to celebrate World TV Day.
Global figures reveal once again how influential TV is today!

14 November 2016

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Huge audiences around the world enjoy the Olympic Games on TV and online
This year’s Olympic Games in Rio were a massive TV and online hit in every corner of the globe. Nine countries have put together TV viewing data for the opening and closing ceremonies and for high performing Olympic moments.

29 August 2016

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Live football brings people together around TV, especially younger audiences

As Portugal’s Cristiano Ronaldo raised the Euro 2016 trophy in Paris on Sunday night, TV broadcasters around Europe celebrated outstanding viewing figures during the tournament.

14 July 2016

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New figures show that TV is the world’s favourite video

PEPPTV: TV trade bodies from around the globe publish reports to put video consumption in perspective.

See how TV dominates the video landscape.

7 June 2016

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World Radio Day: 7 Top Trends in Marketing in 2016: Radio Ready

egta celebrates World Radio Day on 13 February 2016.

13 February 2016

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egta launches its new web platform

On 15 January 2015 egta launched its new web platform.

15 January 2016

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2015 World Television Day

egta joins forces with EBU/ACT to celebrate World TV Day. Global stats reveal how TV dominates Millennials’ media lives:


21 November 2015

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More bangs for your bucks

European broadcasters demonstrate their optimism for 2015 and beyond

26 February 2015

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World Television Day 2014

Television industry unites for United nations’ “World television day”

21 October 2014

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PEPPTV: FIFA World Cup final

PEPP TV:  FIFA World Cup final breaks records for TV broadcasters
As Philipp Lahm raised the FIFA World Cup trophy in the Maracana on Sunday night, TV broadcasters around the world joined in celebrating an outstanding set of results from the FIFA World Cup 2014.


14 July 2014

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egta guidelines on audiovisual audience measurement

egta pulishes its guidelines on the audiovisual audience measurement.

28 May 2014

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About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 14
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39