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All years201720162015

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egta survey on TV broadcasters' relationship with telecommunication operators (TV)

31 March 2017

egta survey looking at TV broadcasters' relationship with telecommunication operators.

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egta survey on TV ad spend split per age group (TV)

30 March 2017

egta compilation on the split of TV ad spend per age group (and/or other types of groups), with an emphasis on elder target groups – the so called ‘grey audience’.

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egta survey on TV sponsorship's sales process (TV)

29 March 2017

egta survey looking at TV sponsorship's sales process (in the framework of this request, sponsorship includes only billboards around TV programs and trailers).

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egta survey on sales house structure (TV)

17 February 2017

egta survey looking at the organisational structure of TV sales houses.

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egta compilation of Radio ROI and effectiveness research

17 February 2017

To provide you with inspiration and benchmark, this compilation includes examples of numerous pieces of research with wide variety of methodologies (consumer panels, surveys, math modelling, clients’ data etc).

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egta compilation on Radio drives traffic to the web research + case studies

17 February 2017

Online activity and interactions with brands are essential part of people’s lives and radio has proven itself to be a great driver of web search and traffic to advertisers’ websites. It’s essential to have studies like the ones in this compilation, to correctly attribute the effect radio has on online activity and to prove to clients, what triggered this activity in a first place.

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egta survey on music royalties for online audio (RADIO)

23 January 2017

egta collected an overwiev of collecting societies in various countries which are responsible for royalty distribution and music licensing deals for online audio. Compilation also includes overview of fees for various categories like simulcast, on-demand, podcasts etc.

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egta survey on revenue diversification (TV)

20 January 2017

egta survey looking at TV sales houses's revenue sources from non-media activities.

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egta survey on booking tools and workflow (TV)

19 January 2017

egta survey looking at the existing booking tools for TV airtime sales made available by sales houses to their clients, including information on tools's functionalities.

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egta survey on time-shifted viewing (TV)

8 September 2016

egta survey evaluating the possibilities for viewers to time-shift TV programmes and assessing the impact of time-shifted viewing (TSV) on the advertising market, mainly with regards to ad skipping.

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egta survey on fidelity/loyalty index (TV)

30 August 2016

egta survey looking at the use of fidelity/loyalty index in terms of viewership to improve programme grid's planning and forecasting.

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egta compilation of radio case studies - creative and non spot advertising formats (RADIO)

1 August 2016

Examples of creative and non spot advertising formats from egta members incl. branded content, sponsorship, events etc.

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egta compilation of radio case studies - promotion of radio as a medium (RADIO)

1 August 2016

egta compilation of radio case studies - promotion of radio as a medium (B2B). Examples of awards, industry initiatives, B2B events, apps, studies. Additional cases available here: http://bit.ly/egta_collections_promotion

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egta survey on business intelligence and analytics tools (TV & Radio)

1 June 2016

egta survey looking at business intelligence and analytics tools used by TV and radio sales houses, including information on results and benefits from using those tools.

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egta survey on the ROI of TV compared to other media's ROI (TV)

20 May 2016

A compilation of presentations and studies including figures and insights proving that TV has a greater ROI than any other media.

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egta compilation on pre-rolls effectiveness

29 April 2016

A compilation of studies and press articles proving that native digital advertising - video ads specifically designed for digital use - is more effective than linear TV spots used on digital devices as pre-, mid- or post-rolls.

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egta survey on premium positions in ad breaks (TV)

14 April 2016

egta survey looking at the price policy for premium positions in the advertising break (first, second, second to last and last spots in the break)

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egta survey on prime time slot efficiency (TV)

23 February 2016

egta was looking for pieces of research / studies / figures to prove the efficiency of prime time slots vs. other day parts.

 

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egta survey on monitoring tools (TV)

17 February 2016

egta is looking at media monitoring tools/software that allow users to have direct access to pre-selected data such as press articles on specific topics, market data, specific studies etc.

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egta survey on L'Oréal 2016 budget (TV)

12 February 2016

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egta compilation of examples of research on audio consumption (RADIO)

1 January 2016

egta compiled examples of research focused on the consumption of audio

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egta survey on music rights and royalties (RADIO)

3 December 2015

egta collected an overwiev of collecting societies in various countries which are responsible for royalty distribution and music licensing deals. Compilation also includes details on tarifs in several countries.

 

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egta survey on telco providers' relationship with broadcasters (TV)

25 November 2015

The situation: Some telco operators bundle offers that, for example, include a subscription for mobile and Internet access as well as TV access.

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egta survey on examples of sales presentations (RADIO)

20 October 2015

egta comipled a series of examples of sales presentations used to present  sales houses to new clients and partners via email.

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egta survey on IT solutions (TV)

7 October 2015

egta gathered information on IT solutions used by sales houses across Europe and beyond.

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egta survey on autopromo campaigns

7 October 2015

egta compiled information on different auto-promotion campaigns carried out by its members.

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egta survey on news viewing times trends

7 October 2015

egta gathered information on the trends of news viewing times in Europe

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egta survey on creative spots & special ads (TV)

1 September 2015

egta compiled a wide number of crative spots and special ads (2010 - 2015).

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egta survey on IT solutions (RADIO)

7 August 2015

These surveys compile information about the different software solutions and technologies used by radio sales houses to manage inventory, transact sales, and for other functions.

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egta survey on radio driving traffic to the web (RADIO)

1 July 2015

egta has compiled a series of useful cases on how radio can help boosting web activities.

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egta survey on virtual advertising & product placement (TV)

26 March 2015

egta's overview on virtual advertising and product placement. This compilation includes data from egta member sales houses as well as a number of video examples.

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egta survey on companies negotiating as one client (TV)

18 February 2015

egta compilation on sales houses who joined their forces in negociations with agencies and advertisers.

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egta survey on OTT services in Europe (TV)

8 January 2015

This compilation includes an overview of over-the-top services in Europe.

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egta survey on zero-rating spot GRP rule (TV)

1 January 2015

egta compiled information on zero-rating GRP rule.

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egta survey on VOD & catch-up TV content distribution (TV)

19 November 2014

egta compiled information on different content distinction measures used in VOD and catch-up TV.

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egta survey on YouTube vs. broadcasters' pre-rolls (TV)

7 October 2014

egta compiled information on pre-rols offered by YouTube and broadcasters.

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egta survey on use of Shazam in Radio ads (RADIO)

29 April 2014

egta compiled information about the use of Shazam in radio ads together with some examples.

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egta survey on sales houses' measurement of total audience (TV)

18 February 2014

egta compiled information on the measurement of total TV audience.

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egta survey on wide-ranging media studies (TV & RADIO)

1 January 2014

egta's compilation on on wide-ranging (media) questionnaires

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egta survey on HbbTV (TV)

4 December 2013

egta compilation on HbbTV (TV).

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egta survey on various types of sponsorship (TV)

2 July 2013

egta compiled information on different types of sponsorship used by its member sales houses.

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egta survey on web-TV (TV)

13 April 2013

This compilation includes information on web-TV across Europe (25 markets) and beyond (South Africa).

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egta survey on radio creativity awards and initiatives (RADIO)

1 March 2013

This document offers a non-exhaustive list of awards, all of which are either dedicated to radio or include radio as a category, which can be used to find inspiration and examples of excellent practice.

 

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egta survey on cross-channel promotion (TV)

5 February 2013

egta gathered information on cross-channel promotion across Europe and beyond.

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egta survey on research department structure (TV)

24 January 2013

This compilation includes information regarding research departmen structures in egta member companies.

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egta survey on product placement (TV)

4 December 2012

egta compiled information on the use of product placement by its member sales houses.

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egta survey on non-spot revenues (TV)

26 July 2012

This compilation includes information on non-spot revenue in Europe.

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egta survey on web-TV measurement (TV)

5 March 2012

egta compiled information on measurement methods relating to Web-TV.

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egta survey on car industry adspend evolution (TV)

24 February 2012

egta compiled information on the evolution of Tv adspend of car industry.

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egta survey on online video ad blockers (TV)

17 February 2012

egta gathered information on on the use of online ad blockers and their impact on the online video business.

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egta survey on VOD ad formats (TV)

24 November 2011

egta gathered information on VOD ad formats used by its members.

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egta survey on rate card / target groups (TV)

18 October 2011

egta gathered information on different rate card systems and target groups.

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egta survey on local / regional ad windows (TV)

20 September 2011

egta compiled information on local and regional advertising across Europe.

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egta survey on compulsory messages (RADIO)

1 June 2010

This compilations includes data on compulsory messages on radio in Europe.

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egta survey on slogans & formats (RADIO)

1 April 2010

This compilation includes a wide selection of radio stations' names, formats and slogans from Europe.

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egta survey on sales houses' organisational structure (TV)

12 May 2009

egta compiled information on the organisational structure of its member sales houses.

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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