egta members can contact the team each time they have a question related to television/video or radio/audio advertising.
In so doing, they can benchmark themselves against other similar companies in Europe and beyond, and feed answers and learnings directly into their strategies and decision-making. The answers to members' questions may be found in existing databases or by drawing on work carried out on a similar topic in the past. If not, egta conducts surveys either amongst the whole of its membership or, when appropriate, in smaller subsets of members.
How does it work?
egta works on a "give and take"-basis : Please note that the results of surveys conducted by egta are made available to members who contributed to the survey. If you don't have access to a certain document despite being logged in as a member, it means that your company did not contribute to a given question. Don't worry, you can request the empty questionnaire at all times, and we shall open the access to the full set of answers the minute you send us back your answers.
Requests radio Surveys radio Compilations radio Ads advertising radio audio music royalties royalty
3 December 2015
egta collected an overwiev of collecting societies in various countries which are responsible for royalty distribution and music licensing deals. Compilation also includes details on tarifs in several countries.
Surveys TV television Austria Belgium Bulgaria Belgium North Flanders Belgium South Wallonia Canada Croatia Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Lithuania Morocco Netherlands Norway Poland South Africa Russia Slovakia Slovenia South Korea Spain Sweden Switzerland Turkey Ukraine United Kingdom U.K. UK International Pan-European Paneuropean Pan European Requests TV television Ads advertising TV television EU European Union Europe IT technology providers solutions partners software Compilations TV television Iran
7 October 2015
egta gathered information on IT solutions used by sales houses across Europe and beyond.
Belgium Belgium North Flanders Canada Czech Republic Estonia Finland Germany Kazakhstan Netherlands Russia Spain Sweden Switzerland Self-promotion self promotion selfpromotion auto-promotion auto promotion autopromotion Québec quebec Surveys TV television International Requests TV television Ads advertising formats Ads advertising TV television EU European Union Europe Compilations TV television
7 October 2015
egta compiled information on different auto-promotion campaigns carried out by its members.
Research TV television Surveys TV television Belgium North Flanders Belgium South Wallonia Croatia Estonia Germany Greece Iceland Italy Kazakhstan Latvia Lithuania Poland Romania Slovakia Slovenia Spain Requests TV television Ads advertising TV television EU European Union Europe Viewing figures Viewing time
7 October 2015
egta gathered information on the trends of news viewing times in Europe
Compilations TV television Belgium Belgium North Flanders Belgium South Wallonia Case study studies TV television Canada Finland France Germany Italy Poland Spain Sweden Turkey United Kingdom U.K. UK Requests TV television Ads advertising formats Ads advertising TV television Creative cases Creative formats Creative spots Europe Surveys TV television Pan-European Paneuropean Pan European EU European Union Compilations TV television
1 September 2015
egta compiled a wide number of crative spots and special ads (2010 - 2015).
Austria Belgium Belgium North Flanders Belgium South Wallonia Requests radio Surveys radio Germany Netherlands South Africa Slovakia International Compilations radio Ads advertising radio audio EU European Union Europe IT technology providers solutions partners software Software Technology
7 August 2015
These surveys compile information about the different software solutions and technologies used by radio sales houses to manage inventory, transact sales, and for other functions.
egta survey on radio driving traffic to the web (RADIO)
Radio
Belgium Belgium North Flanders Belgium South Wallonia Requests radio Surveys radio Germany Italy International Pan-European Paneuropean Pan European Case study studies radio Compilations radio Research radio Ads advertising radio audio EU European Union Europe Internet Web Online
1 July 2015
egta has compiled a series of useful cases on how radio can help boosting web activities.
egta survey on virtual advertising & product placement (TV)
TV
Estonia Germany Norway Poland Russia Sweden Pan-European Paneuropean Pan European Requests TV television Ads advertising TV television Surveys TV television Spain Europe PP product placement Virtual Virtual advertising Virtual PP product placement Compilations TV television International EU European Union
26 March 2015
egta's overview on virtual advertising and product placement. This compilation includes data from egta member sales houses as well as a number of video examples.
egta survey on companies negotiating as one client (TV)
TV
Surveys TV television Austria Belgium Bulgaria Belgium North Flanders Belgium South Wallonia Canada Croatia Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Latvia Lithuania Morocco Netherlands Norway Poland South Africa Romania Russia Slovakia Slovenia South Korea Sweden Switzerland Turkey Ukraine United Kingdom U.K. UK International Requests TV television Ads advertising TV television Advertisers advertising clients EU European Union Europe Ads advertising media agency agencies Negotiations Compilations TV television Iran
18 February 2015
egta compilation on sales houses who joined their forces in negociations with agencies and advertisers.
Surveys TV television Austria Belgium Belgium North Flanders Belgium South Wallonia Denmark Estonia Finland France Georgia Germany Italy Latvia Lithuania Netherlands Poland South Africa Romania Russia Slovenia Spain Sweden Switzerland Turkey Ukraine International Pan-European Paneuropean Pan European Requests TV television Ads advertising TV television Ads advertising video EU European Union Europe OTT over-the-top over the top Web Compilations TV television Online
8 January 2015
This compilation includes an overview of over-the-top services in Europe.
Compilations TV television Surveys TV television Belgium Bulgaria Belgium North Flanders Belgium South Wallonia Denmark Estonia Finland Germany Hungary Ireland Italy Lithuania Morocco Netherlands Norway Poland Russia Slovenia Spain Sweden Turkey International Pan-European Paneuropean Pan European Requests TV television Ads advertising TV television EU European Union Europe GRPs gross rating point Ratings TV television Zero-rating zero rating zerorating spots GRP rules
1 January 2015
egta compiled information on zero-rating GRP rule.
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