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request centre


egta members can contact the team each time they have a question related to television/video or radio/audio advertising. In so doing, they can benchmark themselves against other similar companies in Europe and beyond, and feed answers and learnings directly into their strategies and decision-making. The answers to members' questions may be found in existing databases or by drawing on work carried out on a similar topic in the past. If not, egta conducts surveys either amongst the whole of its membership or, when appropriate, in smaller subsets of members. Please note that the results of surveys conducted by egta are made available to members who contributed to the poll - if any.


All years201920182017

Type of request


egta survey on ad-skipping (TV)

7 December 2017

egta survey looking at the possibilities that are offered to viewers to watch TV programmes in time-shift, and at the related issue of ad-skipping.


egta survey on TV Audience Measurement pricing model and transparency (TV)

28 November 2017

egta survey looking at how TV Audience Measurement bodies price their services to broadcasters and how transparent they are with their fee structure.


egta compilation of material on the impact of short vs long ad breaks (TV)

28 November 2017

egta compilation of articles and studies on the impact of ad break length on advertivising impact such as brand recall, memorization and acceptance.


egta compilation of cases of advertisers cutting on Digital investments (TV)

28 November 2017

egta compilation of cases featuring advertisers who shifted their advertising investment from Digital back to TV.


egta survey on first position in ad break (RADIO)

20 October 2017

Survey among radio members regarding extra charge for first position in the break.


egta survey on e-commerce sector and advertisers (RADIO)

10 October 2017

egta compilation of the e-commerce sector investment in media and top e-commerce advertisers on radio


egta compilation of national rules on technical sponsorship credits in sports event (TV)

1 September 2017

List of the main restrictions that apply to the sponsorship of technical partners (e.g. official timekeeper of a competition) in sports events.


egta compilation on innovative advertising (TV)

29 August 2017

Compilation of innovative creative TV advertising cases.


egta survey on behavioural targeting (TV)

28 August 2017

egta survey looking at sales houses' usage of TV targeting products allowing to move beyond age and gender demographics to behavioural target groups.


egta survey on TV spot length indices (TV)

28 August 2017

egta survey looking at sales houses' pricing policy for standard TV spot lengths (spot length price indices).


egta survey on podcasting (Radio)

18 May 2017

Overview of the development of podcast monetisation across European markets.


egta compilation on Radio drives traffic to the web research + case studies

6 April 2017

Online activity and interactions with brands are essential part of people’s lives and radio has proven itself to be a great driver of web search and traffic to advertisers’ websites. It’s essential to have studies like the ones in this compilation, to correctly attribute the effect radio has on online activity and to prove to clients, what triggered this activity in a first place.


egta survey on TV broadcasters' relationship with telecommunication operators (TV)

31 March 2017

egta survey looking at TV broadcasters' relationship with telecommunication operators.


egta survey on TV ad spend split per age group (TV)

30 March 2017

egta compilation on the split of TV ad spend per age group (and/or other types of groups), with an emphasis on elder target groups – the so called ‘grey audience’.


egta survey on TV sponsorship's sales process (TV)

29 March 2017

egta survey looking at TV sponsorship's sales process (in the framework of this request, sponsorship includes only billboards around TV programs and trailers).


egta survey on sales house structure (TV)

17 February 2017

egta survey looking at the organisational structure of TV sales houses.


egta compilation of Radio ROI and effectiveness research

17 February 2017

To provide you with inspiration and benchmark, this compilation includes examples of numerous pieces of research with wide variety of methodologies (consumer panels, surveys, math modelling, clients’ data etc).


egta survey on music royalties for online audio (RADIO)

23 January 2017

egta collected an overwiev of collecting societies in various countries which are responsible for royalty distribution and music licensing deals for online audio. Compilation also includes overview of fees for various categories like simulcast, on-demand, podcasts etc.


egta survey on revenue diversification (TV)

20 January 2017

egta survey looking at TV sales houses's revenue sources from non-media activities.


egta survey on booking tools and workflow (TV)

19 January 2017

egta survey looking at the existing booking tools for TV airtime sales made available by sales houses to their clients, including information on tools's functionalities.



About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39