egta members can contact the team each time they have a question related to television/video or radio/audio advertising.
In so doing, they can benchmark themselves against other similar companies in Europe and beyond, and feed answers and learnings directly into their strategies and decision-making. The answers to members' questions may be found in existing databases or by drawing on work carried out on a similar topic in the past. If not, egta conducts surveys either amongst the whole of its membership or, when appropriate, in smaller subsets of members.
How does it work?
egta works on a "give and take"-basis : Please note that the results of surveys conducted by egta are made available to members who contributed to the survey. If you don't have access to a certain document despite being logged in as a member, it means that your company did not contribute to a given question. Don't worry, you can request the empty questionnaire at all times, and we shall open the access to the full set of answers the minute you send us back your answers.
Surveys TV television Austria Belgium Bulgaria Czech Republic Finland Italy Kazakhstan Latvia Lithuania Russia Slovenia Spain Ukraine Requests TV television Ads advertising TV television Millennials young people youth VOD video-on-demand video on demand Compilations TV television Japan egta influencers Sweden Portugal
4 September 2019
This request looks into how young people (15-25 years) are targeted in media today, and specifically about the prevalence of youth TV channels.
Request on Sales House Structure and Creative Departments (TV)
TV
Compilations TV television Surveys TV television Austria Belgium Croatia Denmark Finland Germany Iceland Ireland Italy Kazakhstan Latvia Lithuania Netherlands Poland Portugal Russia Slovenia Sweden Switzerland Turkey Ukraine Pan-European Paneuropean Pan European Requests TV television Ads advertising TV television TV television Japan egta Sales House structure organisation organigram Organigram organisational structure sales house structure creative department Bulgaria
3 September 2019
This request looks at the organisational structures of sales houses, as well as the structure of creative departments
Compilations TV television Surveys TV television Belgium Bulgaria Canada Croatia Czech Republic Denmark Finland Germany Hungary Iceland Italy Kazakhstan Lithuania Netherlands Poland Russia Spain Switzerland Ukraine Requests TV television Ads advertising TV television Audience measurement methods TV television Iran Zero-rating zero rating zerorating spots GRP rules egta
30 August 2019
This request looks into how zero-rated spots are priced and what the prevalence of zero ratings is in various markets
Request on Training Courses for Agencies and Advertisers (TV)
TV
Surveys TV television Trainings TV television Austria Belgium Canada Croatia Czech Republic Denmark Germany Iceland Ireland Italy Kazakhstan Lithuania Netherlands Poland Portugal Romania Russia Spain Switzerland Ukraine Pan-European Paneuropean Pan European Requests TV television Ads advertising TV television Planning ARD Werbung ARD-Werbung atmedia Czech Republic Atres Advertising Belcom AZ Medien Biuro Reklamy TVP Everest Sales Goldbach Media ORF Enterprise Prima TV MTG Publiespaña Publiespana Admeira Publisuisse Rai Pubblicità Pubblicita RMB Romanian Televisión Television RTÉ RTE RÚV RUV SBS Belgium Ster TVN MEDIA VAR ZDF Werbefernsehen Compilations TV television Nova TV Croatia CME RTP Agency agencies StarLight Sales TV2 Denmark tv2 dk All Media Baltics AMB Discovery CBC Radio Canada TV Media Advertising Agency RTL AdConnect National Advertising Alliance NAA DisneyMedia TF1 Publicité Publicite
9 July 2019
This request looks into different training initiatives among sales houses for agencies aimed at re-educating (and re-motivating) planners - especially those who are digitally native.
Compilations TV television Surveys TV television Belgium Belgium North Flanders Canada Croatia Czech Republic Denmark Finland Germany Iceland Ireland Italy Kazakhstan Latvia Lithuania Netherlands Poland Russia Spain Sweden Switzerland Ukraine Requests TV television Ads advertising TV television Sales Ads advertising length ARD Werbung ARD-Werbung atmedia Czech Republic Atres Advertising Belcom AZ Medien CBC Radio Canada El Cartel Media Everest Sales Goldbach Media IP Deutschland Mediengruppe RTL Deutschland Germany LNK MTV Admeira Publisuisse Rai Pubblicità Pubblicita RTÉ RTE RTL RÚV RUV SBS SBS Belgium Ster TV Media Advertising Agency TV4 TVN MEDIA VAR Nova TV Croatia CME StarLight Sales All Media Baltics AMB Discovery Portugal RTP
28 June 2019
This request looks into different initiatives on shortening the ad load
Surveys TV television Surveys TV television & and radio Requests TV television Catch-up catch up TV Catch-up catch up video VOD video-on-demand video on demand Compilations TV television SVOD Subscription Video on Demand AVOD Advertising Video on Demand Sales Business models Pricing Data HVOD Hybrid Video on Demand Austria Belgium Bulgaria Canada Czech Republic Denmark Estonia Finland France Georgia Germany Iceland Ireland Italy Latvia Lithuania Netherlands Poland Portugal South Africa Romania Russia Spain Sweden Switzerland Turkey Ukraine United Kingdom U.K. UK IP IP Österreich Austria IP Belgium Medialaan Btv CME Bulgarian National Television BNT CBC Radio Canada Prima TV MTG RMB SBS SBS Belgium Société Societe Radio Canada Nova TV Croatia CME TV2 Denmark tv2 dk De Persgroep ARD Werbung ARD-Werbung AS&S Canal+ Régie Canal + Regie Eurosport Inter-Media MTV NextRégie NextRegie Next Régie Regie TF1 Publicité Publicite France Télévisions Televisions M6 Publicité All Media Baltics AMB IP Deutschland Mediengruppe RTL Deutschland Germany Publitalia’80 RTÉ RTE RTL RÚV RUV SevenOne Seven One 71 7 1 Media ProSiebenSat.1 Sky Media DE ZDF Werbefernsehen Viacom International Media Networks Sky Media Discovery Atres Advertising Belcom AZ Medien Channel 4 Sales e-tv Everest Sales Fox Gazprom Media LNK Polsat Media Biuro Reklamy Publiespaña Publiespana Romanian Televisión Television RTVE Ster Turkuvaz Reklam TV4 TVN MEDIA RTP StarLight Sales Rai Pubblicità Pubblicita Nelonen Media Sanoma Slovenia Japan Impresa Group
20 June 2019
This survey helps to get a better understanding of what SVOD and AVOD mean for our members business and to provide you with a useful benchmark.
Request on Addressable TV planning/self-service tool (TV)
TV
Surveys TV television Belgium Canada Czech Republic Denmark France Germany Iceland Italy Kazakhstan Lithuania Netherlands Poland Portugal Russia Slovakia Slovenia Spain Switzerland Turkey United Kingdom U.K. UK Requests TV television Addressable TV television advertising addressability Ads advertising TV television Planning Software Compilations TV television Belcom AZ Medien Canal+ Régie Canal + Regie CBC Radio Canada El Cartel Media Goldbach Media LNK Markiza TV CME PRO PLUS CME Admeira Publisuisse Publitalia’80 Rai Pubblicità Pubblicita RMB RTVE RÚV RUV SBS Sky Media DE Ster TF1 Publicité Publicite Turkuvaz Reklam TV Media Advertising Agency VAR ZDF Werbefernsehen Nova TV Croatia CME RTP Sky Media TV2 Denmark tv2 dk All Media Baltics AMB Discovery France Télévisions Televisions
18 June 2019
This request looks at the availability of addressable TV among members, and specifically whether a planning/self-service tool for addressable TV campaigns is in use.
An overview of podcasting consumption, monetisation & revenue sources with examples of European initiatives. Compilation of research, articles and presentations.
Research TV television Surveys TV television Belgium Belgium North Flanders Belgium South Wallonia Denmark Finland France Germany Italy Netherlands Spain Sweden Requests TV television Reach TV television Compilations TV television Nelonen Media Sanoma Publiespaña Publiespana Rai Pubblicità Pubblicita RMB SBS SBS Belgium Sky Media DE Ster TF1 Publicité Publicite TV4 Sky Media TV2 TV 2
8 March 2019
Request on TV’s daily reach for main target groups from 2011 to 2018.
Insights on channels which grew in reach in the last year.
Request on Third-Party Data Tracking on Broadcasters’ Websites (TV)
TV
Surveys TV television Bulgaria Croatia Czech Republic Finland France Germany Iceland Ireland Italy Kazakhstan Lithuania Morocco Portugal Russia Slovakia Slovenia Spain Sweden Switzerland United Kingdom U.K. UK Pan-European Paneuropean Pan European Requests TV television Ads advertising tracking Ads advertising TV television Compilations TV television Third party data third-party data thirdparty data GDPR gdrp Pixel
22 February 2019
This request explores broadcasters’ approaches and policies towards third-party cookie data collection and how they ensure compliance with GDPR
Compilation on Radio drives traffic to the web research + case studies
Radio
Radio Web Online Traffic management E-commerce
14 February 2019
Online activity and interactions with brands are essential part of people’s lives and radio has proven itself to be a great driver of web search and traffic to advertisers’ websites. It’s essential to have studies like the ones in this compilation, to correctly attribute the effect radio has on online activity and to prove to clients, what triggered this activity in a first place.
Austria Belgium Bulgaria Canada Czech Republic Denmark Finland France Germany Hungary Iceland Italy Morocco Netherlands Poland Portugal South Africa Russia Spain Sweden Switzerland Ukraine Requests TV television Addressable TV television advertising addressability Ads advertising TV television Data collection agregation mining Data matching Data fusion Audience buying
14 January 2019
egta request looking at audience buying and audience segmentation in order to provide a benchmarking on this innovation.
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