egta members can contact the team each time they have a question related to television/video or radio/audio advertising.
In so doing, they can benchmark themselves against other similar companies in Europe and beyond, and feed answers and learnings directly into their strategies and decision-making. The answers to members' questions may be found in existing databases or by drawing on work carried out on a similar topic in the past. If not, egta conducts surveys either amongst the whole of its membership or, when appropriate, in smaller subsets of members.
How does it work?
egta works on a "give and take"-basis : Please note that the results of surveys conducted by egta are made available to members who contributed to the survey. If you don't have access to a certain document despite being logged in as a member, it means that your company did not contribute to a given question. Don't worry, you can request the empty questionnaire at all times, and we shall open the access to the full set of answers the minute you send us back your answers.
Type of request
egta's COVID Barometer (TV)
17 September 2020
The barometer includes data for March-August 2020:
- Comparable market-level data on advertising dynamics – monthly TV ad spend per market in 2020 vs 2019
- Trends in key advertising sectors – monthly TV ad spend per sector and sector weight in 2020 vs 2019
egta's COVID Barometer (RADIO)
17 September 2020
The barometer includes data for March-August 2020:
- Comparable market-level data on advertising dynamics – monthly radio ad spend per market in 2020 vs 2019
- Trends in key advertising sectors – monthly radio ad spend per sector and sector weight in 2020 vs 2019
Request on digital ad formats (TV)
14 September 2020
Insights about the types of digital ad formats sold by members sales houses, the rates applied, types of sales rates used beyond GRP-based prices and how the team selling digital formats sits withing the organisational structure
Request on Dynamic Pop-up (self-promo) optimal frequency
29 June 2020
The request looks into dynamic pop-up/banners that appear on the TV screen announcing the next program or schedule changes etc. These self-promo messages generally appear just for a few seconds in some sort of creative box, pop-up or banner as an overlay to the ongoing programme.
RADIO LOCKDOWN SALES TACTICS
24 June 2020
This egta compilation is focused on the commercial side of the radio business and specifically on the immediate responses of radio sales teams to the challenges associated with the COVID-19 crisis during the spring of 2020.
In this overview we have grouped the insights gathered from egta members into the following categories:
Radio initiatives in times of COVID: Ideas for Your Radio Station
29 May 2020
Cases and examples of initiatives taken by radio companies during the COVID crisis. Includes cases in area of Music & concerts, Helping the community, local businesses, supporting essential workers, Entertaining listeners & their families and Bringing listeners together.
The impact of COVID: egta Strategy Toolkit
27 May 2020
Early on in the COVID crisis, the egta team launched this unique tool to help your teams stay informed, inspired and prepared to take the necessary emergency measures to tackle the crisis and prepare the industry for its future recovery. This document compiles ideas on business tactics to retain existing clients, special packages, general trends in programming, new formats and content, initiatives for viewer and listener retention and much more.
Request on VOD Ad Tech Solutions
25 May 2020
The request looks into different solutions/systems/providers that are being used on video on demand (VOD) platforms.
Request on communication about the lockdown
20 May 2020
egta request on exploring the communication about the end of the lockdown
Request on Planning & Yield Management Software (TV)
1 May 2020
Request recommending software for total video planning and yield management/price optimisation.
egta request on effects of COVID on radio listening
1 April 2020
egta compilation of figures of rado listening during the COVID pandemic
Request on members' audio ad servers and SSP providers (RADIO)
1 April 2020
Overview of audio ad servers and SSP egta radio members are using
Request on impact of COVID-19 and lockdown measures on the radio audience measurement (RAM) across Europe (Radio)
25 March 2020
The immediate impact of lockdown measures on the radio audience measurement largely depends on data collection methodology and and data reporting period. This summary offers insights from various markets and their approach.
Request on workflow software (TV)
28 February 2020
This request looks into the platform/provider/application that sales house is using for workflow airtime sales contracts.
Request on Total Video Offer (TV) - Unification
24 February 2020
The request gathers insights from various markets where multi-screen offers are available (linear TV & on-line video)
egta request on planning simulation tools online (TV&Radio)
18 December 2019
The request looks at examples of planning simulation tools for radio or TV that would be available online for a potential client.
Request on TV channels targeting youth (TV)
4 September 2019
This request looks into how young people (15-25 years) are targeted in media today, and specifically about the prevalence of youth TV channels.
Request on Sales House Structure and Creative Departments (TV)
3 September 2019
This request looks at the organisational structures of sales houses, as well as the structure of creative departments
Request on Zero ratings (TV)
30 August 2019
This request looks into how zero-rated spots are priced and what the prevalence of zero ratings is in various markets
Request on Training Courses for Agencies and Advertisers (TV)
9 July 2019
This request looks into different training initiatives among sales houses for agencies aimed at re-educating (and re-motivating) planners - especially those who are digitally native.
Request on shortening ad breaks (TV)
28 June 2019
This request looks into different initiatives on shortening the ad load
Survey on VOD / Catch-up platforms (TV)
20 June 2019
This survey helps to get a better understanding of what SVOD and AVOD mean for our members business and to provide you with a useful benchmark.
The survey consists of 3 parts:
Request on Addressable TV planning/self-service tool (TV)
18 June 2019
This request looks at the availability of addressable TV among members, and specifically whether a planning/self-service tool for addressable TV campaigns is in use.
Request on transparency in agency commissions
24 March 2019
This request looks at national legal and self-regulatory frameworks when it comes to agency commission and kickbacks.
Request on podcasting (RADIO)
22 March 2019
An overview of podcasting consumption, monetisation & revenue sources with examples of European initiatives. Compilation of research, articles and presentations.
Request on TV's daily reach in 2018
8 March 2019
Request on TV’s daily reach for main target groups from 2011 to 2018.
Insights on channels which grew in reach in the last year.
Request on Third-Party Data Tracking on Broadcasters’ Websites (TV)
22 February 2019
This request explores broadcasters’ approaches and policies towards third-party cookie data collection and how they ensure compliance with GDPR
Compilation on Radio drives traffic to the web research + case studies
14 February 2019
Online activity and interactions with brands are essential part of people’s lives and radio has proven itself to be a great driver of web search and traffic to advertisers’ websites. It’s essential to have studies like the ones in this compilation, to correctly attribute the effect radio has on online activity and to prove to clients, what triggered this activity in a first place.
Request on TV audience buying
14 January 2019
egta request looking at audience buying and audience segmentation in order to provide a benchmarking on this innovation.
Compilation of radio case studies - creative and non spot advertising formats (RADIO)
13 December 2018
Examples of creative and non spot advertising formats from egta members incl. branded content, sponsorship, events etc.
Request on voice assistants and smart speakers (RADIO)
13 December 2018
Compilation of reseach and charts regarding sales, penetration and usage habits.
Request on the state of RAM in Europe, challenges and future developments (RADIO)
13 December 2018
A presentation that summarises current state of RAM in Europe and looks at challenges and future developments.
Request on recruiting private research panel to get feedback from viewers (TV & Radio)
5 November 2018
A request providing examples from broadcasters that are recruiting their own private research panel to obtain feedback from viewers. Includes examples of incentives, recruitment methods and types of queries.
Request on daily average advertising time, sell-out rates and average spot length
1 November 2018
Requests about average advertising time, sell-out rates and average spot lengths among member companies.
Request quality KPIs used on top of audience figures for programming decision (TV)
22 August 2018
A request providing insights on the potential additional quality KPIs used by broadcasters to decide on the relevance of a programme, on top of audience figures.
Request on ad break ratings (TV)
20 July 2018
An overview of sales houses' practice on the incusion or exclusion of bumpers and channels visuals within the ad break ratings.
Request on branded content business model (TV)
13 July 2018
A request looking at how do sales houses organise their branded content work, how independently is the dedicated department working and do they hire freelancers.
Request on Product placement and branded content revenue share and effectiveness (TV)
28 June 2018
A request providing a broader overview of the revenue share and effectiveness of product placement and branded content formats for sales houses across the egta network.
Request sponsorship pricing and reporting (TV)
8 June 2018
egta request on the basis used by sales house to price and report sponsorship formats.
Request on HD channels (TV)
31 May 2018
egta request on the reasons for TV channels to switch from SD to HD
Request on online spin-off and extensions of TV series and shows
3 May 2018
egta survey looking at online spin-offs (online series derived and featuring one or several characters from a TV series) and extensions (app, game, website, videos, etc.) of TV series and shows, and the related monetisation opportunities.
Request on online video ad platforms (TV)
19 April 2018
egta request on publishers' experiences with different ad platforms used to monetize online video (standard and programmatic).
Request on prime time advertising (TV)
13 April 2018
egta request on prime time definition and adload
Request on special advertising formats (TV)
9 April 2018
egta request looking into the weight and evolution of special advertising formats within sales houses' total TV advertising revenue
Request on third party data tracking (TV)
5 April 2018
egta request looking at rules and policies implemented by sales houses on data sharing and third party data tracking
Survey on FMCG products advertised on radio (RADIO)
29 March 2018
Survey on the FMCG products advertised on radio
Request on display ad platforms (TV)
12 March 2018
egta request on the various display ad platforms used by publishers in the egta network.
Request on gaming and betting advertisers (TV)
9 March 2018
egta request on gaming and betting advertisers and the kind of TV programmes they sponsor in different markets.
Compilation of material on the complementarity of OTT and linear TV (TV)
7 March 2018
egta compilation of articles, presentations and studies on the complementarity of OTT and linear TV in times of anxiety from broadcasters to cannibalize their core revenues.
Compilation of material on the application of blockchain in advertising and marketing (TV)
7 March 2018
egta compilation of articles and studies on how will blockchain be applied to advertising and marketing, going through the potential challenges, opportunities and impact.
Survey on ad-skipping (TV)
7 December 2017
egta survey looking at the possibilities that are offered to viewers to watch TV programmes in time-shift, and at the related issue of ad-skipping.
Survey on TV Audience Measurement pricing model and transparency (TV)
28 November 2017
egta survey looking at how TV Audience Measurement bodies price their services to broadcasters and how transparent they are with their fee structure.
Compilation of material on the impact of short vs long ad breaks (TV)
28 November 2017
egta compilation of articles and studies on the impact of ad break length on advertivising impact such as brand recall, memorization and acceptance.
Compilation of cases of advertisers cutting on Digital investments (TV)
28 November 2017
egta compilation of cases featuring advertisers who shifted their advertising investment from Digital back to TV.
Survey on first position in ad break (RADIO)
20 October 2017
Survey among radio members regarding extra charge for first position in the break.
Survey on e-commerce sector and advertisers (RADIO)
10 October 2017
egta compilation of the e-commerce sector investment in media and top e-commerce advertisers on radio
Compilation of national rules on technical sponsorship credits in sports event (TV)
1 September 2017
List of the main restrictions that apply to the sponsorship of technical partners (e.g. official timekeeper of a competition) in sports events.
Compilation on innovative advertising (TV)
29 August 2017
Compilation of innovative creative TV advertising cases.
Survey on behavioural targeting (TV)
28 August 2017
egta survey looking at sales houses' usage of TV targeting products allowing to move beyond age and gender demographics to behavioural target groups.
Survey on TV spot length indices (TV)
28 August 2017
egta survey looking at sales houses' pricing policy for standard TV spot lengths (spot length price indices).
Survey on podcasting (Radio)
18 May 2017
Overview of the development of podcast monetisation across European markets.
Survey on TV broadcasters' relationship with telecommunication operators (TV)
31 March 2017
egta survey looking at TV broadcasters' relationship with telecommunication operators.
Survey on TV ad spend split per age group (TV)
30 March 2017
egta compilation on the split of TV ad spend per age group (and/or other types of groups), with an emphasis on elder target groups – the so called ‘grey audience’.
Survey on TV sponsorship's sales process (TV)
29 March 2017
egta survey looking at TV sponsorship's sales process (in the framework of this request, sponsorship includes only billboards around TV programs and trailers).
Survey on sales house structure (TV)
17 February 2017
egta survey looking at the organisational structure of TV sales houses.
Compilation of Radio ROI and effectiveness research
17 February 2017
To provide you with inspiration and benchmark, this compilation includes examples of numerous pieces of research with wide variety of methodologies (consumer panels, surveys, math modelling, clients’ data etc).
Survey on music royalties for online audio (RADIO)
23 January 2017
egta collected an overwiev of collecting societies in various countries which are responsible for royalty distribution and music licensing deals for online audio. Compilation also includes overview of fees for various categories like simulcast, on-demand, podcasts etc.
Survey on revenue diversification (TV)
20 January 2017
egta survey looking at TV sales houses's revenue sources from non-media activities.
Survey on booking tools and workflow (TV)
19 January 2017
egta survey looking at the existing booking tools for TV airtime sales made available by sales houses to their clients, including information on tools's functionalities.
Survey on time-shifted viewing (TV)
8 September 2016
egta survey evaluating the possibilities for viewers to time-shift TV programmes and assessing the impact of time-shifted viewing (TSV) on the advertising market, mainly with regards to ad skipping.
egta survey on fidelity/loyalty index (TV)
30 August 2016
egta survey looking at the use of fidelity/loyalty index in terms of viewership to improve programme grid's planning and forecasting.
egta compilation of radio case studies - promotion of radio as a medium (RADIO)
1 August 2016
egta compilation of radio case studies - promotion of radio as a medium (B2B). Examples of awards, industry initiatives, B2B events, apps, studies. Additional cases available here: http://bit.ly/egta_collections_promotion
egta survey on business intelligence and analytics tools (TV & Radio)
1 June 2016
egta survey looking at business intelligence and analytics tools used by TV and radio sales houses, including information on results and benefits from using those tools.
egta survey on the ROI of TV compared to other media's ROI (TV)
20 May 2016
A compilation of presentations and studies including figures and insights proving that TV has a greater ROI than any other media.
egta compilation on pre-rolls effectiveness
29 April 2016
A compilation of studies and press articles proving that native digital advertising - video ads specifically designed for digital use - is more effective than linear TV spots used on digital devices as pre-, mid- or post-rolls.
JICs in Europe (TV)
29 April 2016
A compilation containing information on the structure and financing of Joint Industry Committees (JICs) in Europe
egta survey on premium positions in ad breaks (TV)
14 April 2016
egta survey looking at the price policy for premium positions in the advertising break (first, second, second to last and last spots in the break)
egta survey on prime time slot efficiency (TV)
23 February 2016
egta was looking for pieces of research / studies / figures to prove the efficiency of prime time slots vs. other day parts.
egta survey on monitoring tools (TV)
17 February 2016
egta is looking at media monitoring tools/software that allow users to have direct access to pre-selected data such as press articles on specific topics, market data, specific studies etc.
egta survey on L'Oréal 2016 budget (TV)
12 February 2016
egta compilation of examples of research on audio consumption (RADIO)
1 January 2016
egta compiled examples of research focused on the consumption of audio
egta survey on music rights and royalties (RADIO)
3 December 2015
egta collected an overwiev of collecting societies in various countries which are responsible for royalty distribution and music licensing deals. Compilation also includes details on tarifs in several countries.
egta survey on telco providers' relationship with broadcasters (TV)
25 November 2015
The situation: Some telco operators bundle offers that, for example, include a subscription for mobile and Internet access as well as TV access.
egta survey on examples of sales presentations (RADIO)
20 October 2015
egta comipled a series of examples of sales presentations used to present sales houses to new clients and partners via email.
egta survey on IT solutions (TV)
7 October 2015
egta gathered information on IT solutions used by sales houses across Europe and beyond.
egta survey on autopromo campaigns
7 October 2015
egta compiled information on different auto-promotion campaigns carried out by its members.
egta survey on news viewing times trends
7 October 2015
egta gathered information on the trends of news viewing times in Europe
egta survey on creative spots & special ads (TV)
1 September 2015
egta compiled a wide number of crative spots and special ads (2010 - 2015).
egta survey on IT solutions (RADIO)
7 August 2015
These surveys compile information about the different software solutions and technologies used by radio sales houses to manage inventory, transact sales, and for other functions.
egta survey on radio driving traffic to the web (RADIO)
1 July 2015
egta has compiled a series of useful cases on how radio can help boosting web activities.
egta survey on virtual advertising & product placement (TV)
26 March 2015
egta's overview on virtual advertising and product placement. This compilation includes data from egta member sales houses as well as a number of video examples.
egta survey on companies negotiating as one client (TV)
18 February 2015
egta compilation on sales houses who joined their forces in negociations with agencies and advertisers.
egta survey on OTT services in Europe (TV)
8 January 2015
This compilation includes an overview of over-the-top services in Europe.
egta survey on zero-rating spot GRP rule (TV)
1 January 2015
egta compiled information on zero-rating GRP rule.
egta survey on VOD & catch-up TV content distribution (TV)
19 November 2014
egta compiled information on different content distinction measures used in VOD and catch-up TV.
egta survey on YouTube vs. broadcasters' pre-rolls (TV)
7 October 2014
egta compiled information on pre-rols offered by YouTube and broadcasters.
egta survey on use of Shazam in Radio ads (RADIO)
29 April 2014
egta compiled information about the use of Shazam in radio ads together with some examples.
egta survey on sales houses' measurement of total audience (TV)
18 February 2014
egta compiled information on the measurement of total TV audience.
egta survey on wide-ranging media studies (TV & RADIO)
1 January 2014
egta's compilation on on wide-ranging (media) questionnaires
egta survey on HbbTV (TV)
4 December 2013
egta compilation on HbbTV (TV).
egta survey on various types of sponsorship (TV)
2 July 2013
egta compiled information on different types of sponsorship used by its member sales houses.
egta survey on web-TV (TV)
13 April 2013
This compilation includes information on web-TV across Europe (25 markets) and beyond (South Africa).
egta survey on radio creativity awards and initiatives (RADIO)
1 March 2013
This document offers a non-exhaustive list of awards, all of which are either dedicated to radio or include radio as a category, which can be used to find inspiration and examples of excellent practice.
egta survey on cross-channel promotion (TV)
5 February 2013
egta gathered information on cross-channel promotion across Europe and beyond.
egta survey on research department structure (TV)
24 January 2013
This compilation includes information regarding research departmen structures in egta member companies.
egta survey on product placement (TV)
4 December 2012
egta compiled information on the use of product placement by its member sales houses.
egta survey on non-spot revenues (TV)
26 July 2012
This compilation includes information on non-spot revenue in Europe.
egta survey on web-TV measurement (TV)
5 March 2012
egta compiled information on measurement methods relating to Web-TV.
egta survey on car industry adspend evolution (TV)
24 February 2012
egta compiled information on the evolution of Tv adspend of car industry.
egta survey on online video ad blockers (TV)
17 February 2012
egta gathered information on on the use of online ad blockers and their impact on the online video business.
egta survey on VOD ad formats (TV)
24 November 2011
egta gathered information on VOD ad formats used by its members.
egta survey on rate card / target groups (TV)
18 October 2011
egta gathered information on different rate card systems and target groups.
egta survey on local / regional ad windows (TV)
20 September 2011
egta compiled information on local and regional advertising across Europe.
egta survey on compulsory messages (RADIO)
1 June 2010
This compilations includes data on compulsory messages on radio in Europe.
egta survey on slogans & formats (RADIO)
1 April 2010
This compilation includes a wide selection of radio stations' names, formats and slogans from Europe.
egta survey on sales houses' organisational structure (TV)
12 May 2009
egta compiled information on the organisational structure of its member sales houses.