General information
The DSP is a core part of Adform’s platform and allows unique possibilities due to its coupling with the full tech stack. Adform’s state of the art platform is integrated with all relevant global and local inventory sources such as ad exchanges, SSPs, Networks and local publishers, offering the massive scale needed for reach and performance. The entire DSP is fully built on proprietary technology and does not rely on any external providers or components. This also allows for smooth integrations with boutique publishers and inventory sources.
The DSP has a wide assortment of video capabilities and is regularly used by major brands to purchase in-steam and out-stream video inventory. It is also used to bridge the TV/Programmatic gap via exciting new pairings with VoD, Programmatic TV and connected Television providers. While the ability to target using geo-fencing and DOOH has delivered exciting campaign functionality across the radio and audio advertising spectrum.
Media
The product is applicable both to TV and radio.
Specifications/compatibility requirements
More information on technical specifications and requirements can be found here:
Characteristics differentiating this product/service from others available on the market
High quality inventory, excellent European coverage, added safeguards due to Adform’s origin as a European company in full compliance with strict privacy and security restrictions. Adform’s full-stack platform also makes exciting pairings that connect traditionally separate technologies and consumer behaviours such as Programmatic TV.