SpotX
About
SpotX is a video inventory management platform which increases video advertising revenue for premium publisher and broadcasters.
RTL Group, the leading European entertainment network, acquired a majority 65% stake in SpotXchange in July 2014.
Partners/clients
SpotX is partner agnostic. We have existing partnerships with the following companies, but we integrate new partners on an ongoing basis.
clypd, Yospace, Lotame, Krux, LiveRamp
White Papers
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Videos
The €2bn Video Advertising Imperative, Huff Post
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Leon Siotis at IAB UK: The new programmatic ecosystem
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Alia Cherif (SpotX): "El vídeo programático es el futuro y Europa lo ha comprendido"
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Mobile World Congress 2016: Marcus Tan, SpotX
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Mobile World Congress 2016: Allen Klosowski, SpotX
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Programmatic video advertising wants to take the tie to the connected TV
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General Information
SpotX is a Video Management Platform for premium publishers and broadcasters, helping them manage all of their demand sources from one place, and monetise content across all screens. The SpotX platform offers publishers unprecedented transparency and insight, creating a safe, controlled environment that allows them to connect with advertisers, and achieve the highest revenue possible.
Premium publishers and mobile app developers trust SpotX as the independent solution that helps them better understand the buying behaviour of today’s leading brands and maximise inventory yield across private marketplace, programmatic direct and open marketplace deals.
SpotX’s ad serving, leading programmatic technology, and open and extensible architecture help simplify the complex digital video ecosystem for global publishers.
Media
Television/video
Clients using this product
- RTL XL
- E W Scripps
- LifeZette
- CNN
- The Box
7891217
SpotX In-Content Ad Unit
General InformationSpotX’s In-Content Ad Unit addresses the changing digital landscape that has seen consumer usage become fragmented across different screens such as mobile, tablet and TV.
- The In-Content Ad Unit allows publishers to insert video ads within content across their sites, benefiting those with shortages of video inventory. The unit only plays while in view, meeting high levels of viewability, and typically appears in between paragraphs of text, making it an engaging yet non-disruptive experience for the viewer while creating additional video inventory.
- In-content video ads, also referred to as out-stream video ads, create new opportunities for advertisers to increase campaign performance, with several studies showing strong performance across brand recall and message retention measures.
- The ad unit has been engineered to be respectful of the user, to guarantee viewability and to be especially effective on mobile devices. Premium publishers can deploy the units in both HTML5 and Flash environments to deliver more video ads even if their pre-roll inventory is oversold.
- The units can be sold programmatically, in conjunction with in-stream ads through SpotX’s platform, as well as directly by publishers’ own direct sales teams.
Media
Television/video
Clients using this product
- RTL XL
- E W Scripps
- LifeZette
- CNN
- The Box
7891217
