Appiness' technology will disrupt the television market with its unique offer to bring products from TV programs closer to the audience.
By enriching content with metadata, Appiness allows content producers, distributors and broadcasters to combine the reach of TV with the targeting power of digital media and the revenue generation power of e-commerce.
By adding metadata to television-content, the reach of TV is combined with the interactivity of digital media. The goal of this is to create a new segment, called v-commerce, that brings inspiration linked to viewers’ favourite content and enriches the overall viewer experience.
Consumers can use their favourite mobile application (with Appiness technology inside) to synchronize with TV-programs in order to recognize the displayed items (e.g. clothing, food, decoration). These items can then be directly bought via a linked online store. In other words, their television screen has just become their favorite shop.
Content producers, content broadcasters, product placement agencies, MCN, advertisement agencies.
Proximus, VRT, Medialaan, iMinds, RTL, BBDO
Presentations given at egta's events
Spott, the screen just became your favourite shop
DigitalNext Meeting - Munich, 2016
Investing in drive-to-web solutions
DigitalNext Meeting - Geneva, 2017
The screen just became your favorite shop
The implementation of a 2nd screen application in the
media industry as an experience marketing tool