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COMPANY PROFILE

 

Appiness

About

 

Appiness' technology will disrupt the television market with its unique offer to bring products from TV programs closer to the audience.

 

By enriching content with metadata, Appiness allows content producers, distributors and broadcasters to combine the reach of TV with the targeting power of digital media and the revenue generation power of e-commerce.

 

By adding metadata to television-content, the reach of TV is combined with the interactivity of digital media. The goal of this is to create a new segment, called v-commerce, that brings inspiration linked to viewers’ favourite content and enriches the overall viewer experience.

Consumers can use their favourite mobile application (with Appiness technology inside) to synchronize with TV-programs in order to recognize the displayed items (e.g. clothing, food, decoration). These items can then be directly bought via a linked online store. In other words, their television screen has just become their favorite shop.

 

Partners

 

Content producers, content broadcasters, product placement agencies, MCN, advertisement agencies.

 

Clients

 

Proximus, VRT, Medialaan, iMinds, RTL, BBDO

 

Presentations given at egta's events

 

Spott, the screen just became your favourite shop
DigitalNext Meeting - Munich, 2016

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Investing in drive-to-web solutions
DigitalNext Meeting - Geneva, 2017

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Company presentation

 

Appiness.
The screen just became your favorite shop

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Videos

 

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White papers

 

The implementation of a 2nd screen application in the
media industry as an experience marketing tool

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Appiness' Spott

Appiness' Apptvate

CATEGORIES

Measurement

Cross-media monetization

Advertising and content delivery

Apps

CONTACT DETAILS

Jonas De Cooman

Co-CEO

jonas@appiness.mobi

+32 498 586 680

Hertshage 10, 9300 Aalst, Belgium

CLIENTS CASES

About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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