Improve Digital is Europe’s Advanced Monetisation Technology Platform for Publishers.
Improve Digital’s mission is to build smart, efficient, and responsible digital businesses. It automates and improves the monetisation of publisher audiences, across all screens, formats, and through all public and private sales channels.
The company works with over 250 of the top media owners across Europe, and connects them to tens of thousands of advertisers. Improve Digital is the only independent publisher platform that focuses solely on publisher revenue maximisation, and it is one of the fastest growing companies in the industry. Improve Digital is a Swisscom company and is headquartered in Amsterdam, with offices in the UK, Germany, Belgium, Italy and Spain.
Our media partners, such as DSP, Ad exchange, Ad network, Agency and trading desk, have access to multiple advertising opportunities across hundreds of premium publishers within Europe.
All the major DSPs are directly integrated to 360 Polaris, and we are always looking to partner with new DSPs.
Improve Digital also works with partners in fields of Data, Brand Safety, Rich Media, Targeting, Reporting & Analytics that we use to increase supply value and help demand partners reach their campaign objectives.
Improve Digital's clients include some of the world’s top publishers, including eBay, RTL, Hearst, the New York Times, Sanoma SBS, and PerformGroup
Interviews and events
dmexco 2016: Entrevista a Joëlle Frijters
39th FIPP World Congress Rome 2013 - Joelle Frijters
AD TRADER CONFERENCE 2012 - Joelle Frijters
The 5 Programmatic Trading methods explained
Product video explanations:
How to monetise Video Inventory
Improve Digital 360 API
360 Automated Guaranteed
About the activities and programmatic advertising
Goodbye SSP, Goodbye Ad server Hello 360 Polaris | WATCH VIDEO
Improve Digital 10 Commandments | WATCH VIDEO
Improve Digital Build Your Own Ad Ecosystem | WATCH VIDEO