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COMPANY PROFILE

 

Improve Digital

About

 

Improve Digital is Europe’s Advanced Monetisation Technology Platform for Publishers.

 

Improve Digital’s mission is to build smart, efficient, and responsible digital businesses. It automates and improves the monetisation of publisher audiences, across all screens, formats, and through all public and private sales channels.

 

The company works with over 250 of the top media owners across Europe, and connects them to tens of thousands of advertisers. Improve Digital is the only independent publisher platform that focuses solely on publisher revenue maximisation, and it is one of the fastest growing companies in the industry. Improve Digital is a Swisscom company and is headquartered in Amsterdam, with offices in the UK, Germany, Belgium, Italy and Spain.

 

Clients/partners

 

Our media partners, such as DSP, Ad exchange, Ad network, Agency and trading desk, have access to multiple advertising opportunities across hundreds of premium publishers within Europe.

 

All the major DSPs are directly integrated to 360 Polaris, and we are always looking to partner with new DSPs.

 

Improve Digital also works with partners in fields of Data, Brand Safety, Rich Media, Targeting, Reporting & Analytics that we use to increase supply value and help demand partners reach their campaign objectives.

 

Improve Digital's clients include some of the world’s top publishers, including eBay, RTL, Hearst, the New York Times, Sanoma SBS, and PerformGroup

 

Interviews and events

 

dmexco 2016: Entrevista a Joëlle Frijters

WATCH VIDEO

 

39th FIPP World Congress Rome 2013 - Joelle Frijters

WATCH VIDEO

 

AD TRADER CONFERENCE 2012 - Joelle Frijters

WATCH VIDEO

 

White Papers

 

The 5 Programmatic Trading methods explained

DOWNLOAD 

Product video explanations:

 

How to monetise Video Inventory

WATCH VIDEO

 

Improve Digital 360 API

WATCH VIDEO

 

360 Automated Guaranteed

WATCH VIDEO

 

About the activities and programmatic advertising

 

Goodbye SSP, Goodbye Ad server Hello 360 Polaris | WATCH VIDEO

Improve Digital 10 Commandments | WATCH VIDEO

Improve Digital Build Your Own Ad Ecosystem | WATCH VIDEO

 

 

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Improve Digital 360 Polaris

CATEGORIES

Inventory / media management & optimisation

Ad server

Supply-side platform (SSP)

Programmatic & automated trading

CONTACT DETAILS

Joëlle Frijters

CEO & co-counder

[email protected]

 

Bastiaan Spaans

SVP Commercial

[email protected]

 

Kyra Steegs

Senior Director Video

[email protected]

CLIENTS CASES

About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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