COMPANY PROFILE

General information

The AdsWizz AdServer enables publishers to manage targeted and trackable audio advertising campaigns on any device and application. Digital publishers can now monetize all of their audio content, as well as other audio opportunities, regardless of audio type (live, linear, podcast, on-demand) or distribution platforms (mobile application, connected devices, aggregation services).

Media

Radio/Audio

An Internet connection is sufficient in order to access our ad server, AudioServe

Characteristics differentiating this product/service from others available on the market

AudioServe enables traffickers to create, manage and monitor highly targeted campaigns while providing sales managers forward looking inventory insights based on past inventory avails.

• Supports All Audio Distribution Formats: AudioServe helps audio publishers create large advertising opportunities with any type of digital audio content such as live, podcast, simulcast streams and audio on-demand.
• Device Agnostic: Target audience and listeners regardless of their end-devices: website players, Smartphones apps, iTunes™, Winamp media player™ and other connected devices.
• Inventory Forecasting: Provides forecasting of Total Inventory Opportunities (visibility on total volume over time, trends and seasonality), Allocated (“Subtract” booked campaigns from total inventory), Avails (inventory available based on campaign trafficking and targeting parameters) to properly manage future buys.
• Advanced Targeting Capabilities: AudioServe offers multiple targeting parameters including demographic, location, device, user agent, format, genre, day parting and 1st party or 3rd party audience segments.
• Detailed Reporting: AudioServe offers tracking of every audio and display impression by creative type, DMA, device, day-part, uniques, LTR (Listen Through Rate) and Post listening tracking when available.
• Audio Creative Transcoding with Volume Normalization: AudioServe matches uploaded audio ad creative to the audio content’s encoding bitrate and volume levels, streamlining creative workflow eliminating the need for multiple audio creatives for different audio content formats.

Clients using this product

Global Entertainment, Bauer Media, talkSPORT, Radio Marketing Services (RMS), SpotCom (Antenne Bayern), NRJ, iHeart Media, TuneIn, Katz Digital, IP Belgium, Mediamond, Publipress (Lavanguardia/Mundo Deportivo), Audio.ad, Astro Radio, Media Prima, Mediacorp, Enghami.

General information

The AdsWizz SSP enables publishers to easily connect and manage their chosen programmatic demand sources such as DSP’s, agency trading desks, ad exchanges, ad networks and internal sales and maximize revenues by demand yield optimization.

Media

Radio/Audio

An Internet connection is sufficient in order to access our SSP, AudioMax

Characteristics differentiating this product/service from others available on the market

• Supports Various Inventory Transaction Models: Direct Orders (buys between internal sales teams and existing agencies and advertisers), Static Bidding, Programmatic Guaranteed (DSPs and Agencies with Deal ID’s) and Real Time Bidding (non- guaranteed)
• Advertiser/Brand Management with Audio Ad Breaks: AudioMax manages advertiser category conflicts, category segmentation (brand safety) and prevents advertiser adjacencies within audio ad-breaks populated by different demand sources.
• Real-Time Dashboard: To enable complete control of publisher’s audio inventory in the marketplace, AudioMax offers detailed analytics, revenue reporting and trends categorized by sales channel. It also offers brand control and advertiser blocking.
• Sales Channel Management: AudioMax uses plug and play sales channel management to connect demand delivered via various IAB standard protocols such VAST and DAAST.
• Yield Management: AudioMax offers demand yield management for all audio formats types, including live, linear streams, simulcast streams, podcasts and on-demand.
• Verticalise Sales Channels: AudioMax enables publishers to create device and platform based custom sales channel verticals, empowering them to optimize differently based on devices and distribution platforms.
• Seamless Billing and Invoicing: AudioMax offers seamless reporting, billing and revenue collection across various geographies and currencies.

Clients using this product

Global Entertainment (DAX), Bauer Media, talkSPort, Radio Marketing Services (RMS), SpotCom (Antenne Bayern), NRJ, iHeart Media, TuneIn, Katz Digital, IP Belgium, Audio Ad.

General information

The AdsWizz DSP is a Media Buying Platform allowing agencies, trading desks and ad networks to implement, optimize and measure guaranteed and non-guaranteed inventory buys.

Media

Radio/Audio

An Internet connection is sufficient in order to access our SSP, AudioMax

Characteristics differentiating this product/service from others available on the market

• Advanced Targeting Capabilities: AudioMatic offers multiple targeting parameters including demographic, location, device, user agent, format, genre, day parting and 1st party or 3rd party audience segments.
• Device Agnostic: Target audience and listeners regardless of their end-devices: website players, Smartphones
• Flexible Frequency Capping: Prevents ad fatigue and improve campaign efficiency by capping ads per unique user, per session or per publisher at the campaign and/or creative level.
• Inventory Forecasting: Provides forecasting of Total Inventory Opportunities (visibility on total volume over time, trends and seasonality), Allocated (“Subtract” booked campaigns from total inventory), Avails (inventory available based on campaign trafficking and targeting parameters) to properly manage future buys.
• Detailed Reporting: AudioMatic offers tracking of every audio and display impression by creative type, DMA, device, daypart, uniques, LTR (Listen Through Rate) and post listening tracking when available.
• Standard 3rd Party Tracking: AudioMatic offers real-time 3rd party tracking with minimal lag time and discrepancies, allowing buyers to track each audio impression using standard tracking solutions like DFA and Mediaplex.
• Supports All Audio Distribution Formats: AudioMatic enables advertisers to buy large advertising opportunities within any type of digital audio content such as live, podcast, simulcast streams and on-demand.
• Flexible Transaction Model: AudioMatic enables advertisers to buy guaranteed campaigns at a fixed price as well as bid on opportunities.
• Seamless Billing and Invoicing: AudioMatic offers seamless reporting, billing and revenue collection across various geographies and currencies.

Clients using this product

Mobext (Havas Media), Affiperf (Havas Media), AMNET (Dentsu Aegis), Accuen (Omnicom), Cadreon (IPG Mediabrands), The7Stars, The Links, VE Interactive, Varick Media.

General information

The AdsWizz Audio Ad Insertion Suite is an extensible ad insertion software solution that enables digital audio publishers to generate revenue from their content by managing the precise ad insertion into any digital audio content. It enables server-side ad insertion on major streaming servers as well as client-side ad insertion on standard player technologies. The Ad Insertion Solution works seamlessly and exclusively with AdsWizz AdServer, Ad Marketplace AdWave, supply side platform AudioMax and buy side platform AudioMatic, offering an end-to-end advertising solution for digital audio publishers.

Media

Radio/Audio

Our Audio Insertion Solution is typically installed onto your CDN of choice, or AdsWizz can provide a list of approved CDN partners.

Characteristics differentiating this product/service from others available on the market

• Flexible Audio Insertion Solution: Supports dynamic, pre, mid and post-roll sequencing of audio advertisements within live, linear simulcasts, as well as, on-demand audio including podcasting. It also supports audio insertion in both, “PlayLater” (download and play later) and “PlayNow” (on-demand streaming) consumption scenarios.
• Pliable Ad Insertion and Replacement Capabilities: Ad Insertion is used when there is no underlying content or ‘set’ ad breaks, typical in on-demand music services, playlist feeds and podcasts. Ads will only be inserted if there is an ad available for the listener. Ad Replacement is used when there is an existing ad which needs a replacement within a ‘set’ ad break.
• Dynamic Ad Break Management: Ad Insertion Solution can also adjust the ‘Fit’ of the ad break to accommodate variations of ad lengths.
• Supports Common Audio Distribution Formats: The Audio Ad Insertion Solution helps audio publishers create advertising opportunities with common digital audio content such as live, podcast, simulcasts and audio on-demand.

Clients using this product

Global Entertainment, Bauer Media, talkSPort, RMS, SpotCom (Antenne Bayern), NRJ, iHeart Media, TuneIn, Katz Digital, IP Belgium, Mediamond.