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TECH ECOSYSTEM

 

Click on the following categories to start exploring egta’s AdTech Navigator.

 

Each category is linked to the relevant products and services offered by partner companies.

 

Ad exchange

Ad network

Ad server

Addressable television

Advanced audience sales platform

Advertising and content delivery

Analysis & research

Anti-ad blocking solutions

Apps

Business and product advisory services

Content & traffic management/scheduling

Cross-media monetization

Cross-media rights & asset management

Data management / providers

Demand-side platform (DSP)

Dynamic ad insertion (DAI)

Inventory / media management & optimisation

Measurement

Newsroom software

Player SDK

Programmatic & automated trading

Supply-side platform (SSP)

User experience

Video syndication tools

 

Map of the adtech ecosystem

 

Please find below the overview of the ad tech ecosystem for TV/video and radio/audio publishers.

 

Please note that egta is currently working on producing an interactive version of this flow chart.

 

 

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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