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Why radio

 

The Sound of Success - How radio boosts business

 

13 key arguments around how radio boosts business

 

To demonstrate the power of radio egta prepared a slide deck with facts and figures supporting radio as a medium and an advertising platform, each backed by various pieces of research and data from Europe and the US.

 

PDF or PPT

 

 

Why now is a good time to advertise on radio

 

The top eight reasons to advertise on radio during the current crisis

 

In order to support egta radio members with additional arguments on “why advertise on radio”, we have selected a set of research data and facts to highlight the key reasons to keep using radio in times of crisis.

 

PDF here

 

 

 

The year of Sonic

 

Insights on the growing importance of sonic branding
 
See the presentation with international figures and arguments PDF or PPT.

 

 

 

 

 

The year of Audio

 

Need some facts and figures about reach, streaming, podcasts and learn how to use audio in the marketing mix?
 
See the presentation with international figures and arguments PDF or PPT.

 

 

 

 

Testimonials from marketers and industry leaders on why they embrace radio as an effective medium and advertising platform

 

Curious how radio and audio help marketers achieve their marketing objectives?

 

See the collection of testimonials here: PDF or PPT.

 

 

 

 

 

Six key arguments for radio advertising

 

egta compiled six key arguments for radio in a slide deck, including visuals, facts and figures in support of radio as a medium and an advertising platform, including links to various pieces of research to back them up.  We invite you to share these messages widely with the industry and proudly communicate about radio’s strengths!

 

The PowerPoint version is at your disposal to be adapted, translated, included in your own materials, etc.

 

You can download the PowerPoint here (fonts incl.) PDF version here

 

 
 

About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31


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